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ReadWriteWeb - Web Apps, Web Technology Trends, Social Networking & Social Media
ReadWriteWeb is a popular weblog that provides Web Technology news, reviews and analysis, covering web apps, web technology trends, social networking & social media.
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Five Ways to Use Social Media to Reach People Who Don't Use Social Media - ReadWriteWeb
Are you the only person at work who likes to read blogs? Is it your job to sell things to people who would probably throw you out of ...
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Digital Ethnography
Michael Wesch Kansas State University study of Web 2.0 and impact on culture and education
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Harold Jarche » Learn the language before you speak to me
Impact of Web 2.0 technologies on learners' thinking patterns
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A List Apart: Articles: Community: From Little Things, Big Things Grow
Article about how founder of Flickr created look & feel of the site and created a sense of community.
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Pirates and Poohbahs Unite! « Opposable Planets
Blog posting about how corporations need both rebels who challenge existing order & poohbahs who lead strategy. Both roles are needed for large scale cultural shift.
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The ladder of participation in social media — Internet Time Blog
Depicts different levels of participation in social media.
Inactives, Spectators, Joiners, Collectors, Critics, Creators -
90-9-1 Rule aka 1% Rule in Collaborative Environments
90-9-1 Rule aka 1% Rule in Collaborative Environments on eLearning Technology - a blog about eLearning tools, software and trends. Rates of participation in social media.
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Being Peter Kim: A List of Social Media Marketing Examples
I've been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale. I thought you might benefit from some of my background research on these topics. And I'd appreciate your help in curating this list by providing more details and submitting additional cases.[update 10.17.08] Thanks for your input...
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Logic+Emotion: The 4 C's of Community
From latest contribution to Ad Age Digital:Content:Quality content is a great way to attract the people who are needed to form the elusive community that your brand is hoping will to help build. When considering community initiatives, there are three...
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