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These are articles would pertain to marketing and advertising agencies
Updated on 2009-12-01
Created on 2009-07-29
Category: Others
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YourAreaCode.com launches "Wexting" for bars, clubs - Mobile Marketer - Messaging
Wexting is a combination of technologies deployed simultaneously to three key marketing arms: social networking sites, widget technology and text messaging.
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Prom Gone Mobile
The campaign includes SMS promotions, a mobile site with a click-through slideshow of the retailer's latest fashions, a store finder and send-to-friend capabilities. Teenagers- or anyone for that matter- can text the keyword "PROM" to 74362 to get content on their cell phones, vote for their favorite dress styles, and get special targeted promotions leading up to the big day. They can also browse styles at the new mobile website, http://m.davidsprom.com.
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Shrek the Musical, M&M Mars integrate mobile into billboards - Mobile Marketer - Messaging
Movie studio DreamWorks' Broadway production of “Shrek, The Musical” and candy giant M&M/Mars have placed a mobile call to action on two interactive billboards in New York's Times Square. The billboard asks consumers to text the keyword SHREKMM to short code 299669 for free Shrek wallpapers.
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General Growth Properties Launches Country’s First Nationwide Mall-Based Mobile Advertising Network | SYS-CON INDIA
How one mall is developing a mobile offering.
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Dairy Queen launches RFID-based mobile loyalty program - Mobile Marketer - Commerce
RFID (Radio-Frequency Indentifciation Tags)
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Advertising - Sprint Says Take Your Cellphone to the Movies - NYTimes.com
This month through December, Sprint Nextel is sponsoring a cinema-centric marketing effort, placing kiosks in about 500 movie theaters nationwide. Sprint customers can scan in a code from their phones, and the kiosks will print coupons, like a free upgrade to a bigger popcorn or larger soda.
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Time to begin planning for the mobile holidays - Mobile Marketer - Editorials
Provides a strategy for devising a mobile marketing plan for the holidays.
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Mobile Coupon Campaign by Jiffy Lube and Clear Channel Yields Significant Redemption, Including Approximately 50 Percent New Customers | Business Wire | Find Articles at BNET
Mobile Coupon Campaign by Jiffy Lube and Clear Channel Yields Significant Redemption, Including Approximately 50 Percent New Customers
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Papa John's launches mobile Web ordering system - Mobile Marketer ...
Papa John’s launched a mobile Web ordering system that enables pizza lovers to set up an account and place orders directly from their mobile devices.
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THE BOOK OF LISTS: The 10 Best SMS campaigns - advertising news - Campaign
UK Based SMS Campaigns. Article is old though - from 2003.
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Petco sponsors National Geographic SMS alerts - Mobile Marketer - Messaging
The National Geographic Channel ran an SMS alert campaign promoting its �Dog Whisperer� program, which saw 2,000 opt-ins and prompted Petco to come on board as a sponsor.
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“Relevant and timely content that offers value to consumers should always take the lead in mobile marketing and messaging programs,” Mr. Brassington said. “You’ll get more subscribers who are more engaged and more likely to stay engaged with your brand over time.”
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General Mills uses mobile to reinvigorate Wheaties brand - Mobile Marketer - Advertising
General Mills is running a multimillion dollar �Evolution� campaign that uses mobile to introduce Fuel, a new kind of Wheaties.
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Pizza Hut campaign sees 2,000 opt-ins in two weeks - Mobile Marketer - Messaging
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Also, Pizza Hut was the first pizza chain to offer both text messaging and mobile Web ordering options on a nationwide basis (see story).
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Jackie Rivey's Public Lists (21)
- 000 - Future of Mobile
- 01 - Advertising and Marketing Mobile Campaigns
- 02 - Mobile Giving Campaigns
- 03 - Enterprise Mobile Marketing Campaigns
- 04 - Political Campaigns that use Mobile
- 05 - MCommerce and Mobile Payments
- 06 - Location Based Marketing and Services
- 07 - Mobile Applications
- 08 - Video, Mobile and Internet TV
- 09 - Mobile Barcodes
- 10 - Info on Canadian SMS Campaigns, Wireless Carriers & the Mobile Internet
- 11- Info on South (& Latin) American SMS Campaigns & the Mobile Internet
- 12 - Mobile Internet
- 13 - How to's of Mobile Marketing
- 14 - Social Media
- 15 - Web2.0
- 16 - Mobile Gaming
- 17 - M2M (Machine 2 Machiine Communications)
- 19 - Handsets
- 20 - Info on Wireless Carriers and Wireless Technologies
- 21 - Wireless Industry's Price Wars