Core to this goal is a belief that there is no greater force for changing the
world than a powerful idea. Consider:
- An idea can be created out of nothing except an inspired imagination.
- An idea weighs nothing.
- It can be transferred across the world at the speed of light for virtually
zero cost. - And yet an idea, when received by a prepared mind, can have extraordinary
impact. - It can reshape that mind's view of the world.
- It can dramatically alter the behavior of the mind's owner.
- It can cause the mind to pass on the idea to others.