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Online Revenue Woes | Project for Excellence in Journalism (PEJ)
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48%—Percentage drop
in online display ad rates in 2008
Given the economic problems besetting traditional media outlets, the need to find significant revenue streams online is becoming a more pressing priority. Online ad revenue for all websites did in fact increase in 2008. But according to the Interactive Advertising Bureau, the rate of growth slowed—up 14% in the first nine months of 2008 compared with the same period in 2007. And analysts expected that number to drop in the final quarter of 2008.
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