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Frederic Martin's List: Beijing 2008

Beijing Olympics: NBC's Multiplatform Push - 8/4/2008 - Broadcasting & Cable

www.broadcastingcable.com/...CA6584303.html - Preview

on 2008-11-24
- Some 2,200 hours of live streaming broadband coverage of 25 sports will run, plus another 3,000 hours of on-demand video including highlights and encores.
- That's a big change from the 2006 Torino Games, where a little more than one-half of the sports were natively produced in HD and the rest were shot in 16:9 standard-definition and upconverted to HD for NBC's broadcasts; also, only two hours of coverage was streamed live on the Web.
- 10 more annotations...
- - NBC revamped its 75,000-square-foot International Broadcast Center to be totally HD, retiring its SD routing switcher and much of the SD peripheral equipment, and it built a robust new Web-transmission and production infrastructure for NBCOlympics.com.
  - A significant technology shift for Beijing is moving from Sony HDCAM tape to Sony XDCAM HD optical disc as NBC's “workhorse format” for ENG-type (electronic newsgathering) acquisition and editing. NBC had been waiting for the “phase 3” version of XDCAM HD with 4:2:2 color sampling, eight audio channels and 50-megabit-per-second recording before moving to the optical-disc format. It didn't get test machines until February, and it took delivery of around 170 XDCAM HD recording decks and 35 PDW-700 camcorders June 1.
  - NBC will have more than 100 Sony cameras in Beijing, but the lion's share of coverage will come from BOB, which is using some 60 mobile units and a mix of HD cameras, including Thomson LDK hard cameras and Panasonic P2 solid-state camcorders, to cover every sport in 1080-line-interlace HD at 50 hertz. NBC will mainly use its cameras to supplement BOB's coverage of major sports such as track and field.
  - Avid is supplying a Unity ISIS shared storage system with some 224 terabytes of storage, Interplay work-flow-management software and 34 seats of Symphony Nitris and Media Composer nonlinear editing software. The Avid systems will connect to XT servers from EVS, which will be used by NBC to ingest live feeds (NBC has a total of 48 XT servers).
  - Avid has engineered a work flow that will allow the 100-mbps HD video from the EVS units to be seamlessly converted to Avid's DNxHD mezzanine compression format (operating at 120 mbps for 50 Hz production, instead of the typical 145 mbps). This allows EVS' IPDirector systems to transfer EVS clips directly to the Avids for editing and for finished Avid clips to be pushed to EVS for playback to air.
  - NBC is also using Chyron graphics systems, Linear Acoustics' UPMAX:Neo audio upmixers, Snell & Wilcox Alchemist standards converters and Tandberg MPEG-4 advanced compression gear for all of the network's transmission needs. AT&T is handling all of the fiber transmissions back to the United States, and NBC will be encoding the HD MPEG-4 feeds at 20 mbps, which lets it fit two feeds in one 45-mbps DS-3 fiber link.
  - Besides HD, the number of outbound feeds has been the biggest change in NBC's Olympics production, Mazza said -- in Sydney there were four feeds home, in Athens 13 and in Beijing more than 100.
    
    That increase is driven mainly by the explosion in new-media distribution. NBC created a “Streaming Factory” in Beijing that uses Hewlett-Packard computers and Digital Rapids' Windows Media Video encoding cards to create 40 Web-dedicated streams. It also developed “Highlights Factory,” a file-based work flow based on servers and Internet-protocol transmission technology from Omneon, which lets producers and editors in the United States easily access content from Beijing to produce on-demand coverage for the Web, cable video-on-demand systems and mobile clip services. The content created by Highlights Factory is transcoded and packaged for various forms of new-media distribution using AnyStream's Velocity software.
  - The video player for NBCOlympics.com is based on Microsoft's Silverlight technology and is designed to provide high image quality along with innovative features, such as the ability to watch two streams simultaneously in a picture-in-picture mode and a mosaic mode that will display four live streams at once. Since NBC is taking BOB's live feed for the Web streams, the coverage will be relatively straightforward with little disruption from advertising.
  - In addition to up to 20 concurrent live streams for 2,200 hours of coverage, NBCOlympics.com will give access to 3,000 hours of on-demand video, including full-event replays with digital-video-recorder functionality; highlights; recaps; commentator analysis; and athlete profiles. Interactive features include real-time results, a personalized viewing guide, a medal tracker and blogs.
  - Limelight Networks, the primary content delivery network for the Web site, added 20 TB of server storage to accommodate the video, and executives there are prepared for the Olympic streaming to set an all-time record for demand.
DVICE: 2008 Olympics tech by the numbers: 100% high-def, unprecedented online streaming

dvice.com/...2008_olympics_b.php - Preview

on 2008-11-24
- 4.2 billion Olympic rights package that extends to Vancouver in 2010 and London in 2012
  
  $1 billion in ad revenue from the Beijing games
  
  $900 million for the rights to the Beijing Games
  
  203 million viewers watched last Olympics, this one should be even bigger than that
  
  $40 million investment from China for HD equipment
  
  $5 Million spent by Obama campaign on Olympics ads
  
  75,000 square footage of NBC's International Broadcast Center
  
  20,000 journalists
  
  3,600 total hours of HD programming
  
  3,000 hours of on-demand video including highlights and encores
- 2,900 hours of live broadcast coverage
  
  2900 NBC Universal personnel in Beijing; over 1100 of that group are local Chinese citizens
  
  2,200 hours of live streaming broadband coverage
  
  1080 scan lines for the HDTV production, interlaced (1080i) at 50 Hertz
  
  1,000 HD cameras provided by Beijing Olympic Broadcasting (BOB)
  
  800 hours of HD broadcast coverage
  
  700 NBC staffers working on the Olympics at network HQ in New York
  
  500 terabytes of disk storage — a half a million gigabytes (or a half-petabyte)
  
  224 terabytes of storage just for the Avid editing facilities
  
  170 Sony XDCAM HD recording decks
  
  100 outbound video feeds from Beijing to NBC New York, compared with 13 from Athens, 4 from Sydney
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- - 00% produced in HD, a first for a U.S. broadcaster in the Summer Olympics (50% of 2006 Torino games was produced in HD)
    
    70 "up close and personal" features about the athletes, less than years past
    
    60 mobile units provided by Beijing Olympic Broadcasting (BOB)
    
    48 EVS XT servers to "ingest" live video feeds
    
    42 Sony HDC-1400 studio cameras
    
    40 Web-dedicated streams from the NBC "Streaming Factory" in Beijing
    
    35 Olympic sports
    
    34 seats of Avid Symphony Nitris and Media Composer nonlinear editing software
    
    30 Sony PDW-700 camcorders
    
    25 sports covered
    
    17 days of Olympic games
    
    12 hours of difference between Beijing time and Eastern Daylight Time
    
    1 News anchor (Brian Williams), reporting NBC Nightly News from Tiananmen Square
    
    1 Prime time NBC sports anchor, Bob Costas
    
    0 minutes of standard-definition coverage
  - Via Broadcasting & Cable, NBC Olympics, Internal NBC sources
Beijing Olympics Sets Gold Standard: 4.7 Billion Global Viewers - 9/7/2008 8:26:00 AM - Multichannel News

www.multichannel.com/...CA6593676.html - Preview

on 2008-09-08
- Nielsen Media Research estimated that 4.7 billion viewers watched some part of the Summer Olympics, about 70% of Earth’s population was engaged making the Beijing Games the most-viewed event in TV history.
- The figure surpassed the 3.9 billion who watched some part of the Athens Games in 2004.
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- - Four years earlier, the Sydney Games garnered some 3.6 billion.
  - South Korea matched China’s 94 share, albeit gauged against a smaller population base, while 93% of Mexican residents saw some part of the Games.
  - The Summer Games ranked as the most-viewed TV event ever in the States, with a total audience of 211 million and an average daily audience of 27 million people.
  - NBC Universal, which carried the Beijing Olympics on an array of outlets, put the total at 214 million.
4.7 bil people watched Beijing Olympics

www.hollywoodreporter.com/...7b1de8cecc50d0e6d5c57d68cae32a - Preview

on 2008-09-05
- The Beijing Olympics attracted 4.7 billion viewers, or
  roughly 70% of Earth's population, from Aug. 8-24, making it the
  most-watched Games ever, according to data released Friday by
  Nielsen Media Research.
- Beijing drew 21% more viewers than the 3.9 billion who followed the
  2004 Athens Games, and 31% more viewers than the 3.6 billion who
  tuned in to the Sydney Games in 2000, Nielsen said in a statement
  released from its offices in Shanghai.
- 1 more annotations...
- - China led the world's viewers with an audience reach of 94% of its
    population of 1.3 billion. South Korea's broadcast also reached 94%
    of its much smaller population of 49.2 million. Mexico followed
    with a 93% audience reach in a country of 110 million people.
broadcastbuyer - Global Survey Round-Up Of Attitudes Towards Mobile TV Following Olympics

www.broadcastbuyer.tv/...Following_Olympics_17360.shtml - Preview

on 2008-09-02
- China and India have the largest mobile TV audiences, according to a new global survey carried out by Telegent, the company that makes television mobile with its high-performance single-chip mobile TV solutions.
- The survey revealed that 72 percent of Chinese consumers surveyed have watched mobile TV, making it the highest ranked country in terms of overall viewing experience of television on a mobile phone. However China only won by a narrow margin as India, with 71 percent, came in at a very close second place.
- 2 more annotations...
- - Interestingly, while 60 percent of surveyed mobile TV users reported watching the news on their mobile phone, and 33 percent reported watching sport, global events such as the Olympics garnered a significant increase in mobile TV viewing interest.
  - A global average of 88 percent of mobile TV users were interested in watching the Games on their mobile phones, which included a staggering 95 percent of mobile TV users surveyed in India, followed by Thailand at 93 percent, and Brazil and China at 89 percent. In the US the figure was 87 per cent and in the UK it was 80 per cent.
Olympic TV coverage breaks new ground in U.S. | Olympics | Chron.com - Houston Chronicle

www.chron.com/...5959347.html - Preview

on 2008-08-29
- The total audience for NBC’s over-the-air and cable coverage from Beijing hit 206 million through Wednesday, moving it past the Tonya-and-Nancy-fueled proceedings from Lillehammer in 1994 to become the second most-watched event in U.S. TV history.
- More than 85 percent of U.S. television households have consumed at least some of NBC’s coverage, which now exceeds the 16-day total from the 1994 Winter Olympics of 204 million. The 1996 Atlanta Games at 209 million holds the record.
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- - Wednesday’s prime time show on NBC had a 15.2 Nielsen rating and 26 share, down one-tenth of a point from the second Wednesday in Athens in 2004. Average viewership was 24.8 million, up from 24.3 million in Athens and total viewers were 67 million.
  - Through 13 days, NBC is averaging a 16.9/29 Nielsen, up fro 15.8/27 for Athens. Average viewership is 29 million, up from 26 million four years ago.
  - n Houston, KPRC (Channel 2) recorded a 16.5 Nielsen rating and 26 share for the Wednesday prime time broadcast for an average audience of 338,341 households. Through 13 days, Channel 2 is averaging a 16.2 rating and 27 share.
  - In the Bay Area, Wednesday’s broadcast on KNTV (Channel 11) had an 18.5 rating and 35 share for an average audience of 447,596 households. Through 13 days, Channel 11 is averaging 20.0/40.
  - n Seattle, KING (Channel 5) had a 16.5 rating (294,037 households) and 33 share. Through 13 days, Channel 5 is averaging 16.5/35.
  - In San Antonio, WOAI (Channel 4) had a 17.5 rating (139,469 households) and 26 share. Through 13 days, Channel 4 is averaging 18.8/29.
2008 Olympics - the digital Games

www.sportbusiness.com/...008-olympics-the-digital-games - Preview

on 2008-08-29 and saved by 2 people
- Hundreds of millions of online viewers watched the 2008 Beijing Olympic Games across an extensive range of digital media platforms, according to an International Olympic Committee press release.
- By the final day of the Games, US network NBC Universal,had reached a total of 214 million viewers with its Beijing Olympic coverage. The broadcaster said that it's website, nbcolympics.com had recorded 1.3 billion page views, 53 million unique users, 75.5million video streams, and approximately 10 million hours of video consumed.
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- - n Europe, over 30 EBU broadcasters offered Olympic content on their respective websites, complemented by the EBU aggregated live video portal www.eurovisionsports.tv/olympics, which delivered over 180 million broadband video streams, primarily generated by live event viewing to a unique audience of over 51 million, with a cumulative total of over 22 million hours viewed.
  - In China, over the 17 days of the Olympic Games, 153 million people watched live broadcast of the Olympic Games online, with 237 million watching video-on-demand footage and an average 20 million page views per day on the mobile phone platform provided by CCTV.com.
  - In Latin America, rights holder Terra made 13 online channels available to allow subscribers to choose which events to watch with over 300 hours of available action from all competitions. Terra's Olympic site registered 29 million video streams and over 10 million video-on-demand downloads over the period of the Games.
  - In Australia, since the Games began, over 32 million page views have been seen by over 2.3 million users, with more than 4 million live and on-demand videos streams watched on Yahoo!7 Olympics.
  - In Beijing, over 5,000 hours of footage has been produced by the host broadcaster and our media partners have made an unprecedented amount of this coverage available online.
  - The Beijing Games have proved that online broadcast has been complementary to television ratings, with record figures across both media platforms. Sports lovers have clearly been relishing having different options available to enjoy the action".
  - The IOC said that the 2008 Games represented the first time that digital media coverage of the event was widely available throughout the world from websites of official rights holders.
  - The exclusive rights of official Olympic new media platforms were protected by a sophisticated anti-piracy campaign, overseen by the IOC, which successfully contained online piracy of Beijing 2008 footage to minimal levels.
If you watched, you're an Olympic record holder : Other Sports : Ventura County Star

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on 2008-08-29
- NBC averaged a 16.2 prime-time rating and a 28 percent share of the audience for the 17-day games. That's up 8 percent over the 2004 Athens Games. Beijing averaged 27.7 million viewers and that's up 12.6 percent over '04.
- The rating is the best for a non-U.S. Summer Games since Barcelona's 17.1 and 33 share in 1992, NBC said, and the 27.7 million are the most since way back in 1976 for Montreal.
- 2 more annotations...
- - Sunday's closing ceremony earned a 15.5 rating and a 24 share, 30.3 percent higher than Athens.
  - The rating is the percent of the nation's televisions tuned to a program; the share is the percent of TVs actually in use tuned to it.
Olympics gives a boost to Mobile TV (1 Million people Say Olympics On Mobile TV) | Sony Ericsson Mobile Games

www.semobilegames.com/...ople-say-olympics-on-mobile-tv - Preview

on 2008-08-28
- Reporters was informed from the China Mobile Group that by August 19, more than 1 million people watch Olympic video through China’s mobile network, the programmes clicks were nearly 7 million, a total of more than 0.3 million hours, and with substantial concessions on the Mobile Charges of mobile TV in Chongqing, the cost of watching one hour TV mobile phone was only about 0.18 yuan, many people have begun to try this new audio-visual form.
- Mobile phone streaming for seeing Olympics has created history. China Mobile says that the opening day on August 8, 200,000 mobile phone users in China TV Olympic zones, than the day before suddenly grew by more than doubled.
- 1 more annotations...
- - China Mobile also launched a dedicated mobile TV software, as at present, the software has been downloaded 30 million times. ( Mobile Dating )
Scoop: Beijing Olympics Take Gold As Most Watched NZ

www.scoop.co.nz/...S00301.htm - Preview

on 2008-08-28
- TVNZ's multi-platform coverage of the
  Beijing Olympic Games – one of the most ambitious single
  projects in the broadcaster's history – has been its most
  successful.
- Over 17 days, TV ONE's Olympics coverage
  reached 3,566,300 viewers, and in the process was watched by
  more New Zealanders than any other television event.*
- 6 more annotations...
- - TVNZ
    broadcast a record of more than 800 hours of coverage from
    Beijing across its various platforms, including TV ONE,
    digital channel TVNZ Sport Extra, online at tvnz.co.nz and
    on mobile phones. The TV ONE audience alone surpassed the
    audience for the 2004 Athens Olympics by 145,000 viewers.
  - New
    Zealanders watched on average 18 hours 46 minutes of the
    Olympics coverage on TV ONE (5+ demographic). The ratings
    peaked between 9.15pm and 9.30pm on Super Saturday (16
    August) when 1.3 million people tuned in to rowing coverage,
    including the Evers-Swindells' medal ceremony.
  - TVNZ's website
    tvnz.co.nz had record numbers of visitors during the
    Olympics, hitting one million daily page impressions for the
    first time.
  - The groundbreaking Olympics site at
    tvnz.co.nz/olympics was a major contributor to the web
    traffic, attracting 760,000 unique browsers, and a total of
    9.8 million page impressions between 1 and 24 August.
  - • TV ONE's broadcast of the Games attracted an
    average audience of 342,600 (between 1230pm and 2am the
    following day) a 27% increase over the Athens Games, which
    screened from 7.30pm until 10am.
  - • TV ONE's primetime audience was boosted
    dramatically during the games. The primetime audience for
    the Games (7.30pm-10.29pm) increased by 70% (5+) compared
    with the previous month's numbers. TV ONE's audience more
    than doubled in the 18-39 and 18-49 demographics, with
    increases of 122% and 100%, respectively. Major gains were
    also made in 25-54 with an 87% increase in viewership in TV
    ONE's target demographic.
Internet and mobile phones used to watch Olympics didn't hurt TV viewing - Entertainment - 680News - ALL NEWS RADIO

www.680news.com/...more.jsp - Preview

on 2008-08-27
- The CBC said its online coverage generated more than 46 million page views during the Beijing Olympic Games from Aug. 8-24.
- Canadians viewed more than 3.2 million live streams of the Games on the Internet and 1.7 million on-demand video streams via the web. The CBC website included more than 1,500 hours of live and on-demand Olympic coverage.
- 2 more annotations...
- - More than 24 million TV viewers watched coverage of the Olympics on CBC Television, CBC Newsworld and the CBC's bold channel,
  - The online total for Beijing easily surpassed the 27 million page views registered during the Athens Games in 2004.
Olympics boosts mobile TV

www.mobilemarketingnews.co.uk/boosts_mobile_TV_18749397.html - Preview

on 2008-08-27
- ew figures have revealed that mobile TV was one of the big winners to emerge from the 2008 Beijing Olympics.
- Figures from Neilson show the coverage from the opening day of the Olympics was watched by 858,000 people on a mobile device.
- 5 more annotations...
- - An impressive 436,000 chose to watch the opening ceremony's CGI fireworks display and mimed singing on their devices, courtesy of footage from NBC via AT&T.
  - Meanwhile, research from Teligent showed 72 per cent of consumers interested in mobile TV would watch broadcasts if they could get free, local content.
  - According to Reuters, China Mobile, the world's largest mobile group by subscribers, recorded one million viewers watching more than 300,000 hours of the Olympic mobile TV programmes.
  - Over in the US, NBC revealed that in the first week of the games it was registering about half a million people a day requesting Olympic content over their phones.
  - The cellular-news website has reported that the Olympics has pushed up sales of mobile TV handsets in Japan.
Fans watch Olympics online

www.hollywoodreporter.com/...f2ad037eba0dd6c617fcdf63106ad6 - Preview

on 2008-08-26
- The European Broadcasting Union has said that over 120 million video streams of the Beijing Olympic Games were downloaded from its members' Web sites and from the EBU aggregated live video portal.
- It was also a major jump from the Winter Olympics in Turin in 2006 where the EBU and its members delivered 23 million video streams.
- 4 more annotations...
- - This amounted to an online audience of over 18 million through live and on-demand broadband.
  - The EBU, which includes such broadcasters as BBC, ZDF, ARD, ITV, TF1 and Canal +, said its broadcast infrastructure for Beijing was more than double the size of that for the 2004 Athens Olympics.
  - EBU members made some 15,000 hours of live content available online, with over 9,000 hours of live content available over 43 different live channels.
  - The average visit time on the EBU video portal was 30 minutes per viewer, with each viewer watching an average of five different live streams each visit.
Beijing Olympics end with massive viewership

www.hollywoodreporter.com/...f2ad037eba0dd608c0a8b7ef9336fa - Preview

on 2008-08-26
- The Beijing Olympics ended Sunday, attracting nearly all of China's 1.3 billion people to their televisions, making it "likely to be the most widely watched Games in Olympic history," according to International Olympic Committee president Jacques Rogge.
- Over the past 16 days, images of a transformed Beijing were beamed into primetime in the U.S., the world's second-largest television market by viewers, by NBC, which paid $894 million for the exclusive U.S. broadcast rights, from which it says it has garnered more than $1 billion in advertising revenue.
- 1 more annotations...
- - CCTV paid about $17 million for exclusive broadcast rights in China against an estimated $394 million in Olympic advertising revenue, according to GroupM, a media buyer that tracks television advertising revenue here.
Olympics win gold in American television history | Media | guardian.co.uk

www.guardian.co.uk/...olympicsandthemedia.television - Preview

on 2008-08-26
- The Olympics were a ratings success for the BBC, but they were an even bigger hit for NBC, with the Beijing Games being declared the most watched event in American television history.
- NBC's Beijing coverage reached 214 million viewers during the event's 16-day run, according to US media reports, eclipsing the 209 million viewers who watched the the Atlanta 1996 Olympics.
- 6 more annotations...
- - The US network broadcast a record 3,600 hours of coverage from Beijing across its various multimedia outlets - including mobile and online - after paying $894m (£486m) for the rights.
  - NBC has more than made its money back, taking an estimated $1bn in advertising revenue from the Beijing Games.
  - The top five most viewed events on US television history have all been Olympics.
  - After Beijing and Atlanta comes the Lillehammer winter games in 1994, with 204 million viewers; the 2004 summer Olympics in Athens, 203 million; and the 1998 Seoul summer games, with a total audience of 194 million.
  - The average audience for NBC's primetime coverage of the 2008 games, which finished on Sunday, was 27.7 million, up 11% on Athens four years ago.
  - With more than 40 million watching at least 15 minutes of the Olympics in the UK on the BBC, it gives the Beijing Games a combined audience of more than 250 million across the two countries.
TV deal with China brings Olympics big bucks

www.canada.com/...story.html - Preview

on 2008-08-26
- The International Olympic Committee expects to reap a "three-figure" multimillion-dollar television rights deal with China for the 2010 Winter and 2012 Summer Games.
- But the deal is not expected to generate any extra money for the Vancouver Organizing Committee, which is putting on the 2010 Games.
- 8 more annotations...
- - That's because Vanoc and the IOC negotiated an extraordinary deal last year to give Vancouver $614.7 million after Vanoc refused to accept a lower amount from the IOC in the wake of some record-breaking TV rights deals in the U.S. and Europe.
  - For more than a decade, China has been benefiting from an old TV rights deal that saw it get access to IOC feeds for a mere $18.5 million.
  - But now, with the Beijing Games generating an estimated $400 million US for China's state television CCTV alone, the IOC expects a more lucrative deal.
  - Last year, the IOC told Vanoc it would receive $450 million US, or roughly $495 million Cdn, as its part of television revenues.
  - But Dave Cobb, Vanoc's executive vice-president in charge of marketing, later recounted how he and Vanoc CEO John Furlong negotiated an unusual deal that would give Vanoc $579.7 million in broadcast rights payments, along with another $35 million as a onetime special payment into Vanoc's $100-million contingency.
  - In return, Vanoc would pay the IOC $178 million for broadcast services.
  - The IOC negotiates packages based on one Winter and one Summer Games. For the last period, the 2006 Winter and 2008 Summer Games, the IOC generated $2.6 billion in TV rights. But Lumme said he expects broadcasters will ante up $3.9 billion for the Vancouver and London Games.
  - The IOC has already signed gargantuan deals for the North American, European and Japanese rights, including $2.9 billion from NBC for the U.S., $153 million from CTV for Canada, $998 million from the European Broadcasting Union for all European rights except Italy, and $330 million for Japan.
Olympics Pushes Up Sales of Mobile TV Handsets in Japan

www.cellular-news.com/...33207.php - Preview

on 2008-08-26
Some Mobile TV coverage hits Olympic Gold

www.camera-core.co.uk/overage-hits-olympic-gold.html - Preview

on 2008-08-26
- During the first day, over 850,000 checked in on the Games via a mobile device.
- Despite this US success of mobile Olympic games coverage and wide scale adoption of 3G-capable mobile devices in the European market, consumer usage of mobile TV and video services remains low.
- 4 more annotations...
- - AT&T offered the games as part of an existing package whereas, for example, Bell
    
    Mobility in Canada offered it as an optional extra and did not fair anywhere near as well as AT&T in mobile ratings.
  - They also say that AT&T’s bundled price made it very clear just how much people would pay and what they would get for their money, where other mobile Olympic packages were confusing to potential viewers, and that they were concerned what sort of bill they would receive at the end of the month.
  - In Europe, these bundled data packages are becoming common, but with an estimated 60% of owners still on pre-pay tariffs, billing for mobile TV services is still unclear for most customers.
  - Therefore, QuickPlay say that the way forward is more transparent billing to ensure customers feel ’safe’ when using these services, but also education on what users can and can’t get within their packages.
Beijing Games coverage to top list

www.chinadaily.com.cn/...content_6957479.htm - Preview

on 2008-08-26
- An official said some 4.5 billion people would have viewed the Games on TV and online.
- For the first time, the Games are being broadcast in digital and high definition
- 13 more annotations...
- - At the Athens 2004 Games, only eight countries experimented with delayed Internet broadcasts
  - The NBC website has received 30 times more video views than it did in Athens, and 12 times more mobile phone downloads than it did for the Turin 2006 Winter Games
  - In China, 102 million people have watched live broadcasts of the Games online in the past 12 days, with another 146 million people watching video on demand
  - Lumme said there is an unprecedented amount of Olympic sports content available, some 5,000 hours of coverage provided by 200 countries through rights holding broadcast partners
  - "These partners are expected to make a combined total output of Olympic coverage which will be about three times that of the Athens Games,"
  - The opening ceremony of the Beijing Games had the highest broadcast rating in the history of Chinese television
  - "About 842 million people in China tuned in to watch some coverage of the opening ceremony,"
  - "Although we won't have the complete definitive global statistics for sometime yet, indications suggest that the figure could be around 1.2 billion people."
  - In the United States, NBC registered the largest audience for a Saturday night in 18 years. More than 40 million viewers tuned in to watch Michael Phelps when he won his record eight gold medals.
  - In China, more than 96 percent of the people watched the Olympic Games from Aug 9 to 16, the monitoring agency AGB Nielsen said yesterday.
  - Urban Chinese people's viewing time also quadrupled to 750 minutes in the week, while rural people watched more than 990 minutes, 3.6 times the weekly viewing time before the Games.
  - To cater to this demand, CCTV has dedicated nine channels to covering the Games
  - CCTV started installing 100,000 TV screens on 50,000 buses in 30 cities in December
MediaPost Publications - NBC's Olympic Ratings Surpass Goal, But Video Ads Lag - 08/25/2008

www.mediapost.com/publications - Preview

on 2008-08-26
- Requiring users to download Microsoft's Silverlight media player to watch video coverage on NBCOlympics.com -- rather than relying on the more ubiquitous Adobe Flash software -- limited the potential size of the video audience, according to eMarketer.
- The firm came up with its video ad estimate by multiplying an estimated 4.5 million streams daily by 1.5 ads per stream at a CPM of $50. NBC issued data on Aug. 20 showing that 10 million users had watched more than 56 million streams during the first 12 days of the Games.
- 5 more annotations...
- - Before the Olympics began, NBC touted offering an unprecedented 2,000 hours of live coverage online, along with another 3,000 hours of on-demand content. The network came under criticism in some quarters, however, for not putting the entirety of its Olympics programming online and airing the most popular events exclusively on TV.
  - sports programming is especially well suited to online video "because of the way it can be sliced and diced by the audience.
  - According to NBC's Total Audience Measurement Index (TAMI), tracking Olympics audiences across media, TV viewership during the first week of the Games hovered around 100 million while online ranged from about 4 million to 8 million visitors.
  - While NBC may have limited its video audience by using Silverlight, the positive user experience would benefit the network in future Web video initiatives. "Having a good (media) player is going to be one of the elements that helps to grow online video advertising,"
  - Last week, eMarketer issued a revised forecast of $550 million for Web video ad spending in 2008, up from $324 million last year. The category is expected to hit $5.8 billion in ad dollars by 2013.

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Frederic Martin

41 items | 44 visits

Updated on 2008-11-24
Created on 2008-08-13

Category: Recreation & Sports

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Frederic Martin's List: Beijing 2008

Beijing Olympics: NBC's Multiplatform Push - 8/4/2008 - Broadcasting & Cable

DVICE: 2008 Olympics tech by the numbers: 100% high-def, unprecedented online streaming

Beijing Olympics Sets Gold Standard: 4.7 Billion Global Viewers - 9/7/2008 8:26:00 AM - Multichannel News

4.7 bil people watched Beijing Olympics

broadcastbuyer - Global Survey Round-Up Of Attitudes Towards Mobile TV Following Olympics

Olympic TV coverage breaks new ground in U.S. | Olympics | Chron.com - Houston Chronicle

2008 Olympics - the digital Games

If you watched, you're an Olympic record holder : Other Sports : Ventura County Star

Olympics gives a boost to Mobile TV (1 Million people Say Olympics On Mobile TV) | Sony Ericsson Mobile Games

Scoop: Beijing Olympics Take Gold As Most Watched NZ

Internet and mobile phones used to watch Olympics didn't hurt TV viewing - Entertainment - 680News - ALL NEWS RADIO

Olympics boosts mobile TV

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Some Mobile TV coverage hits Olympic Gold

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MediaPost Publications - NBC's Olympic Ratings Surpass Goal, But Video Ads Lag - 08/25/2008

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