Many people these days are enamoured with the latest craze of photographing products on a glass surface with the product reflecting a very smooth, liquid reflection. Apple made it popular with their iPhone imagery.
In the old days, we had to go to some fairly lengthy set building in order to accomplish the look, but today you can do it in mere moments.
The object itself has a lot to do with the relative success of this technique. Best case scenario is a good, straight-on product shot. This eliminates the need for oblique reversals which take a lot of time, and need to have a perspective slant in order to look convincing. (See reader's example.)
Many people these days are enamoured with the latest craze of photographing products on a glass surface with the product reflecting a very smooth, liquid reflection. Apple made it popular with their iPhone imagery.
In the old days, we had to go to some fairly lengthy set building in order to accomplish the look, but today you can do it in mere moments.
The object itself has a lot to do with the relative success of this technique. Best case scenario is a good, straight-on product shot. This eliminates the need for oblique reversals which take a lot of time, and need to have a perspective slant in order to look convincing. (See reader's example.)