Results of the digital divas online habbits (shops more, considers tech devices extensions of their selves etc). Also has interesting stuff for digital mothers
Research results on to what are uk women doing online
"Women are a sleeper force behind Activision Blizzard's 'Call of Duty' success - and many other games as well. The franchise has surpassed $3 billion in retail sales worldwide, according to NPD, Charttrack, GfK and internal Activision estimates. In September alone women accounted for 30% of all Modern Warfare players on the PC - a trend that has been more or less consistent throughout the year (via GamerCrave)."