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The Microfame Game and The New Rules of Internet Celebrity
There’s a new class of celebrity powered by the Internet. The stakes are smaller, but the rewards are within anyone’s reach. These are the rules.
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PR 2.0: Ladies and Gentlemen, The Conversation Has Left The Building
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As the host of any given conversation, it is almost impossible to expect your community to discover or congregate around your content in any one given place, especially the point of origin.
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Since the best conversationalists are also the best listeners, the evolution of participatory media requires you to focus your attention across multiple networks in order to invest in the conversations that have value to you.
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Building a Popular Social Media Profile: Seven Essential Characteristics
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If you’re a new or not yet established brand, how should you use social media to build a reputation for yourself?
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Internet communities | Break down these walls | Economist.com
As new standards make it easier to pipe data in and out of social networks, the need to visit a particular website to catch up with friends may come to seem as quaint as AOL's “You've got mail” alert.
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Soylent Twitter (part 2): Playing the @spin Expansion Pack
Eric Rice lays down some science about Twitter, his usage of it, and more.
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Soylent Twitter: Playing the @spin Expansion Pack (pt 1)
Eric Rice lays down some science about Twitter, his usage of it, and more.
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