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Don Metznik's List: Articles, webinars, whitepapers, wisdom, and other useful stuff

SmartDraw - The World's Most Popular Business Graphics Software

Graphics software that starts with the end in mind, i.e. templates that are customizable. Intro makes it look simple.

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visualization smartdraw software graphics diagrams on 2009-06-23 and saved by 75 people
Widgetbox › World's best place to find and make web widgets

Find or build a widget.

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widgets on 2009-05-15 and saved by 33 people
How To Generate Leads for Small Business

Spend 25 minutes and learn the fundamentals for online lead generation. This is a must for CMOs and small business CEOs who need to know enough to properly manage the function.

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lead generation lead all in one on 2009-05-11
fight bad design.org

Good site to familiarize yourself with design concepts.

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design on 2009-05-08
The Courage to Manage > Managing article by David Maister

The will to manage.

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Leadership management courage will to manage on 2009-05-05
- Go remind them of why you chose that strategy. Help them. Encourage them. Give them some tools to make it easier. Set targets for small improvements that will at least get them on the virtuous path. But whatever you do, don’t ignore them or leave them alone. It’s not a standard in your firm if there are no consequences for noncompliance.”
- The greatest value of a leader is in ensuring that the strategy is implemented.
- 5 more annotations...
- - The strategy documents are the same not because people are being dumb but for precisely the opposite reason: everyone’s smart! Everyone knows what needs to be done.
    
    If this is so, then what is competition really all about? In my experience, it is about who can best get done the (obvious) things that need to get done. And this, in turn, is determined by the following set of closely related concepts:
    
    Energy
    Drive
    Enthusiasm
    Excitement
    Passion
  - he role of the manager, then, is to be a net creator of enthusiasm, excitement, passion and ambition. Any manager who can create these things will launch the “service-profit chain” that Heskett (et al.) wrote about so convincingly in the book of that name.
    
    Alas, all too often, managers are net destroyers of excitement. I
  - The single biggest problem in the implementation of strategies is the absence of consequences for non-compliance.
  - What is often underestimated is that the problem of the nonconforming person is not his or her own nonparticipation in the strategy but the adverse effect that he or she has on the motivation of others to participate in the new initiatives.
  - The best managers make use of a third motivating force, the glamorous dream. They are able to convince their colleagues that life could indeed be significantly better, that greater accomplishment is possible and that, yes, they can do it.
Being a Happy and Successful Lawyer > davidmaister.com > Passion, People and Principles

About as good as it gets to practical wisdom about how to conduct your business life. The best parts begin at my highlights, about 1/3 the way down.

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Success wisdom on 2009-05-04
- But the worst of all this is: that we’ve chosen simply money, as our
  measure of success.
- But money, just money all by itself,
  does not provide a sense of worth or accomplishment, or even peace of mind. The
  fact is, it’s in our DNA to always want a little more, and getting more only
  feeds the need to get a little more.
- 11 more annotations...
- - First, be someone
    others count on. Most folks
    talk a good game; very few come through. Clients come to you because they have a
    situation they cannot solve on their own. Most are not looking for an analysis
    of the law. Most want you to solve a problem. So solve it, don’t add to their problem
    by being hard to find, by missing deadlines, or by simply describing their
    problem back to them.
  - What they want is someone they can count on to make their lives simpler,
    to accomplish what they want accomplished
  - Second - be an
    interesting person, for your own good and so that clients think of
    you as more than a lawyer.
  - orce yourself to do be able to
    talk about more than law - read books, go to movies, be part of politics, go to
    lectures.
  - . Look
    out for yourself. Nobody cares
    about you like you do except maybe your parents, and you won’t be working for
    them.
  - The secret is simple- great careers are the result of
    day after day deciding to do good work and being someone who others count on.
  - Be enthusiastic
  - Trust yourself. You are a very
    bright person or you wouldn’t be here today.
    I think among the most important conclusions I came to as a young lawyer
    was that if I didn’t understand something, it was because the thing in fact
    didn’t make sense, not because I was stupid.
  - Get involved. O
  - The toughest lawyer is not the one who is the most obnoxious.
  - Be nice and have fun. Just doing
    that makes life better for everybody, mostly you.
Adventures in Modern Marketing > Managing article by David Maister

Eminently practical advice on how to use online tools to make your website more useful to the people who are looking for you and your advice.

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online search SEO on 2009-05-04
- If you want the world to think you or your organization is a helpful expert in your subject, then you must always try to act as a filter, facilitator and advisor on the best, most relevant and most timely information of value to your audience. In fact, I seem to remember co-authoring a book on this very topic: how to be a Trusted Advisor (!).
- We have begun to put ourselves in the shoes of different audience members and ask, “What kinds of needs would they have, and what specific kind of information might they be looking for?”
- 1 more annotations...
- - an-Claude Brunner made a similar point: “Your core audience of CEOs or managing partners has, in my opinion, not really discovered the value of the Internet. (You should) enlist quality print media by writing op-ed columns with a blog byline.”
Measuring What Matters in Inbound Marketing | Grader.com

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grader.com grading tools online grading on 2009-04-21 and saved by 14 people
Measuring Inbound Marketing Webinar Video

Good overview on what and how to measure inbound performance. The presentation is slow and dry, but the content is spot on, as is all of Hubspot's content.

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Hubspot inbound marketing measurement metrics on 2009-04-21
David Meerman Scott: Best Blogs and Tips

Check out the "Case Histories" tab to punch up your presentation content.

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David Meerman Scott Scott PR on 2009-04-13 and saved by 4 people
Internet Marketing Articles

Hubspot provides valuable webinars and whitepapers on key topics.

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webinars whitepapers SEO blogging social media Landing Pages Twitter PR website redesign on 2009-01-01 and saved by 6 people
Why Many Social Software Projects Fail

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socialmedia socialsoftware on 2008-12-30 and saved by 7 people
Rise of the Chief Strategy Officer

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CSO Chief Strategy Officer managemen on 2008-12-30

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Don Metznik

13 items | 22 visits

Stay current on the most critical issues. Use this list to save time and to stay focused. Great for tips.

Updated on 2009-06-23
Created on 2008-12-30

Category: Computers & Internet

marketing thought leadership social media strategy wisdom

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Don Metznik's List: Articles, webinars, whitepapers, wisdom, and other useful stuff

SmartDraw - The World's Most Popular Business Graphics Software

Widgetbox › World's best place to find and make web widgets

How To Generate Leads for Small Business

fight bad design.org

The Courage to Manage > Managing article by David Maister

Being a Happy and Successful Lawyer > davidmaister.com > Passion, People and Principles

Adventures in Modern Marketing > Managing article by David Maister

Measuring What Matters in Inbound Marketing | Grader.com

Measuring Inbound Marketing Webinar Video

David Meerman Scott: Best Blogs and Tips

Internet Marketing Articles

Why Many Social Software Projects Fail

Rise of the Chief Strategy Officer

List Info

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