The show’s evolution shows the limits of borrowing from an established model when building something new. Just as early TV had to evolve its own formats and get past just being radio-plus-pictures, newspaper online video is evolving beyond the metaphors television has handed it.
“From a newscast, it got a lot more bloggy, which I like and have more fun doing — and I think it works better,” Donohue told me. “What we wanted to do was just go back to doing a video show the way reporters talk to each other. It’s more conversational. It’s snarkier. It’s a lot more fun. What you need for video to work on the web is more of a voice. For the web in general, you need a voice.”