Carri Bugbee's List: e-Commerce

• Target is leveraging Pinterest with a new microsite that merchandises products with the combination of top-pinned items and best reviews on Target.com.

• The products are set up vertically to mimic the same experience of a mobile news feed on a social media site.

   

  Clicking on a product shows consumers the number of reviews the product has received on Target.com and its average rating out of five stars.

• The question was fielded among consumers who have accessed a social networking website, asking them how likely they would be to make any type of purchase on such a site in the following 12 months. Overall, 18% of respondents said they would be very likely (9%) or likely (9%) to do so. Interestingly, only 15% were neutral on the subject, with a solid majority unlikely (12%) or very unlikely (55%) to do so.

   
• While women appear to be the more active gender on social media, it’s men who are more interested in shopping on the platforms, according to the Javelin survey results. In fact, 23% of male respondents reported being at least likely to make a purchase directly through a social network this year, compared to 14% of female respondents.

• just 5% of US adult internet users had made a purchase on a social network such as Facebook, Twitter or Pinterest.
• One-third of respondents would be more apt to make a purchase if the total was under $25,
• 35% would even use a social hashtag if it meant getting a discount.
• about one-quarter of respondents said they wouldn’t hold back from buying via social even if that meant a brand would know their purchase history.

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• 82 percent of smartphone users research products on their phones when making in-store purchases