The products are set up vertically to mimic the same experience of a mobile news feed on a social media site.
Clicking on a product shows consumers the number of reviews the product has received on Target.com and its average rating out of five stars.
The question was fielded among consumers who have accessed a social networking website, asking them how likely they would be to make any type of purchase on such a site in the following 12 months. Overall, 18% of respondents said they would be very likely (9%) or likely (9%) to do so. Interestingly, only 15% were neutral on the subject, with a solid majority unlikely (12%) or very unlikely (55%) to do so.