Brent MacKinnon's List: Workshop Best Practice

Tim Davis workshop..good outline

Writing and creativity, my 2 hardest tasks

Nice list of steps for developing questions

Letting the knowledge in the room out..it's a design challenge

Beth's workshop on her tools for the trainer

tips and advice, good ones !

The new era of social media/web 2.0 is having a major impact on what and how organizations communicate with key audiences. The world of one-way communication, of one source to many readers, viewers or listeners – is rapidly changing into a multi-faceted communications universe, where mass customization and increased relevancy are made possible. To take advantage of the opportunities and deal with the challenges presented by this new universe, public and not-for-profit sector organizations need to employ a strategic approach to enhancing and opening up communication channels with target audiences through the use of contextually relevant social media tools and applications. This popular workshop is conducted by Mike Kujawski. It has been designed to provide a practical, strategic approach to engaging on social media channels. No prior experience is necessary.  This intensive workshop is limited to 15 participants, so plan early.

"My last deep dive into social media and health care was when I delivered this keynote for a health care organization so this was an opportunity to see how the field has progressed. But the best part was the chance to work with Ellie Schindelman, director of education, who is a dynamic trainer – on the design of the program. I got to learn a few new tricks and continued to polish approaches already in my toolbox."

"Social media has forced presentations to become an interactive conversation. Presenters who embrace audience participation are connecting their audiences to their ideas in a more meaningful way. Using social media as a connection tool goes beyond just looking at the twitter feed to assess if you were boring or not. There are six ways to utilize social media while planning your presentation that will ensure an authentic connection and relevant conversation occur."

"I still encounter a large number of public servants - from a variety of agencies and at a range of government levels (local to federal) - whose experience of social media is limited to Facebook and Twitter - or less.

Most appear to be unaware of the steps the Government has taken to integrate social media into business practices - mentioning the Gov 2.0 Taskforce and Declaration of Open Government provoke blank looks. Few have heard of the many civic tools and government initiatives that have taken place online - and even fewer appear to actually participate. "

"Twitter is very easy to set up and use, and as there are a huge number of Twitter apps that enhance its standard functionality, it is now a very powerful tool. And with over 200 million registered users, this free global system can no longer be overlooked for its potential as a social learning platform."

"There are now over 500 million people using Facebook. This FREE global system can no longer be overlooked for its potential as a learning system. In fact, recent research suggests that it is twice as popular as Google in the Workplace."

"One of the hottest topics in social media today is the idea of companies developing social media policies, much like HR policies. Companies may not be able to control what their employees do on their personal social networking accounts (Twitter, Facebook, etc.) but they can certainly outline potential consequences."

"So how social or unsocial are these chieftains? We found that only 36 percent of our largest company's CEOs communicate through company websites or social media channels in any way"

"As time has passed, I have come to see fear as the greatest barrier to overcome — whether it's in my decision-making, communication, tennis game, or in the setting of strategic direction. To fear feedback from customers ... is to ignore the most relevant raw material for improving your products and services. Sure, it's not nice to get negative reviews — but CEOs are paid to seek out and understand the brutal truths."

"I’ve researched many failed enterprise social efforts. The formula is quite simple and almost always the same. If the focus is on the tools being used, the effort generally fails."

"Creating a collaborative enterprise is not easy. It involves getting management buy-in, implementing the appropriate processes and tools, and getting employees to openly adopt a new way of working. This first of a series of posts addresses the last, and I believe the most difficult, step in the process; driving employee adoption."

"Why online event marketing? If you’re a nonprofit already using online marketing tools, you can likely answer that question with a few key phrases – look professional, save time and money, real-time results!

According to our research, online event marketing tools are increasingly popular with nonprofits, in large part because events remain a critical source for fundraising. Nonprofits are consistently more active with driving awareness through events, using more promotional tools, having more events with larger turnouts, and using more methods to manage registrations than B2B or B2C businesses."