members of the social change community, we're eager to share what we know with other passionate change makers. Our strategy and creative teams regularly post our best thinking into this section as one way of giving back to our clients and peers.
A few years back, Dave Pollard wrote a post on critical thinking and it’s one that I’ve referred to a few times since. I think that real critical thinking is a key survival skill in our global, digital surround.
"If you want your Web site to get noticed, there are search engine optimization (SEO) techniques you can use to boost its visibility. But there's a dark side to this practice, too.
In this article, we'll look at two SEO philosophies: the white hat approach and the black hat approach. We'll also learn about some of the problems webmasters can encounter when trying to satisfy both the visitors to the site and search engines."
"If you're considering revamping your website to include social elements like the Facebook Like button, streaming from YouTube, or adding information from a social site through its API, it can be overwhelming to know where to begin. There are many ways to “get social,” and so many reasons for doing so. Primarily, it's about creating a fundamentally engaging experience for the website visitor that brings them closer to your organization."
"Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? Twitter has more than 16 million users, and 42.3 percent of the entire American population is on Facebook. YouTube is the second most used search engine in the world. Google recently made a big social medial play by introducing Google+. With usage stats like that it’s probably safe to assume that a large portion of your followers use at least one social network, right?"
"Websites today are often full-blown applications. Even if you're using a content management system like WordPress or Drupal, by incorporating APIs, you can further enhance built in app-like functionality to create a highly customized experience. "
"One of the largest web shifts over the last few years has been the increasing move to a real social web. From the ubiquitous Facebook "Like" button to Google’s new +1, it’s never been easier to share what you’ve found exploring. But sometimes clicking the share button just isn’t enough."
"Blue State Digital (BSD) is a leader in online fundraising, advocacy, social networking, and constituency development programs for nonprofit organizations, political candidates and causes, and corporations."
"At Blogging Strategies Summit, Charlene Li showed the Air Force Web Posting Response Assessment chart and wondered how many organizations had done something similar, and she only knew of one or two similar charts. I thought it’d be interesting to see how it had been used, and here’s what I found."
"How to Extract the Facts with a Web Design Client Questionnaire"
"Designing websites can be a long and complicated process. Dealing with clients, designing prototypes, coding, programming, and testing – there’s a lot to keep track of and a lot to make sure gets done. That’s where checklists can make your life a whole lot easier. With lists of points covering multiple areas from content to usability to accessibility to standards, you’re a lot less likely to overlook important parts of a site."
"50 Questions to Evaluate the Quality of Your Website"
"How do we know whether content is any good? This simple question does not have a simple answer. Yet, I think having a good answer would help us show our employers and clients why their content needs to improve and how their content compares to the competition’s."
"Web Design Best Practices Checklist
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