article that talks about shift to social. Excellent
Process: A Pragmatic Approach to Social Business
3 part series on Getting Your Company Ready
interview with Cisco - good description of use of main channels and what they get from them.
long post but has graphs of different types of networked organizations.
Good tie in to enterprise use of So\me and current migration stats.
"Truth is, companies monetize the telephone quite well, and if you don't think so, take away your company's phones and see what happens to your top and bottom lines. Likewise, companies can monetize social media, but they have to stop thinking about it as a way to market products and start thinking about it as a way to communicate and build a brand.
How do you do that? You start by avoiding these three common misconceptions that I encounter with almost all new clients. "