Brent MacKinnon's List: SoMe-Mod. 2 Methods

An example slide presentation showing social network methods, why etc.

interview with authors. good stuff, change in mindset...experience of being exposed to your brand.

I like the term Knowledge Artisan to describe this growing field of economic activity. An artisan is a skilled worker in a particular craft, using specialized tools and machinery. Artisans were the dominant producers of goods before the Industrial era. Knowledge Artisans are retrieving the older artisan model and re-integrating previously separate skills.

Some ideas on how to use social media in your not-for-profit'sstewardship goals:

Managing social media accounts can be a full-time job, especially with an extensive Web presence spanning sites from Twitter and Facebook to WordPress and YouTube. Posting the same link or update to each site can be time consuming and inefficient. But used judiciously, a number of tools now let you engage with your community across multiple platforms with a single click — and sometimes for free.

As I've been thinking about the session I keep coming back to how important RSS is to the web. What seems like a such a simple piece of the larger web, this little bit of technology pushes and pulls information around the web behind the sense so gracefully that you probably use it in one form or another everyday without realizing it.

Yet some methods I advocated back in 2005 still work, so think of this as a refresher if you’re already employing all the social tactics for driving traffic.  You would be surprised at how many people don’t actually take the time to implement a variety of tactics. Maybe you can pick up a few new ideas or implement some old ideas you may have overlooked.

Great slideshare
Networked learning, or PKM, was a main topic of discussion this week, as many people asked how I had the time to do all of this reading, annotating and content creation. For me, it’s part of my work flow and it creates extremely valuable knowledge artifacts that I can re-use.

The Pew study offered a broad overview of how members of different generations use the Net. Among many other things, the study revealed that teen and Millennial blogging have declined. Half as many teens said they worked on their own blog in 2009 as did in 2006 (a drop from 28% to 14%) while Millennial blogging has declined by 2%, from 20% in December 20089 to 18% in May 2010

souirce of white papers on social media and marketing

Your Mix Is Unbalanced: Twitter’s Limited Features are Overloaded. I’m seeing an unbalance in how individuals are trying to get the word out, and an excess focus on micro tools, resulting in some bad behaviors.


[Unlike Facebook's intelligent sorting of news items, Twitter is at risk as users are rewarded to publish frequently

People take action (mostly) based on one of three emotions:

Fear
Hope
Love

Every successful marketer (including politicians) takes advantage of at least one of these basic needs.

the porous membrane: why corporate blogging works.

study information technology's impact on the world of business -- how it changes the way companies perform and compete. In recent years I've spent a lot of time looking into the phenomenon that I call Enterprise 2.0 -- the use by organizations of the Web 2.0 toolkit of emergent social software platforms like wikis, blogs, microblogs, social networking software, tagging systems, prediction markets, location-based services, and so on.

If traditional CRM (customer relationship management) is a business strategy which tracks the relationship of a customer to a company from prospect to qualified lead to sales and post-sales (support) using business processes and technologies, then Social CRM takes that same business strategy but incorporates all of the different ways that social technologies have enabled that same customer to engage with the company.

Consider life before Twitter – if you can remember back far enough, before the internet. How did you go about getting new business in those days? And how did you go about getting more business out of existing clients? Unless you are in the fast moving consumer goods industry, business has always been about relationships.

Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. Community building on Facebook and other social networking sites is an art and finding your Facebook voice takes time and experimentation. Good Facebook Admins will learn through trial and error what their Fans want to hear, see, and ultimately feel from their favorite nonprofits on Facebook. It’s a skill that nonprofit communicators have been learning and perfecting (some more than others) in recent years as the Social Web began to dominate our online lives.

Social Media Marketers face pressure from outside clients and internal management to provide data on the return on their Social Media Marketing investments.

To increase subscribers: • Add Youtube, Twitter and facebook profile addresses to employee email signatures.• From Youtube, add subscribers by uploading email addresses from corporate address book for: press, bloggers, Erno Laszlo trainers and in-s