Brent MacKinnon's List: museum

The tickets were free — but with one hitch. They had to tweet about their visit.

For Ms. Oliveri and more than 60 other people who participated in the museum’s first Tweetup on Jan. 12, sharing their experience in real time was hardly a burden.

"On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. "

"Welcome to IMA Dashboard, an ongoing effort to measure various aspects of the Museum's performance. We welcome your comments on our progress in serving the IMA's mission. To navigate the Dashboard in particular areas, the tabs at the top of the screen drop down to allow for more detail. The goal of the Dashboard is to seek to quantify and report out on areas of activity of general interest to museum observers and to particular interest to museum studies specialists, colleagues, and patrons."

"If the last time you were in a museum you were being shuffled in a single-file line by an aging docent, you may be surprised by the dynamic lives these institutions lead in the digital world."