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Jeanne Bjork's List: Digital Photography
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Aug 02, 10
"7 Reasons Why Social Media Aint Working for Your Photography Business
by Andrew Fingerman
Seems like we're all spending a ton of time online these days "promoting" our businesses through social media. So, is social media working for your photography business as a viable marketing channel? If you're not sure, you're probably not alone. We're connected with thousands of photographers on sites like facebook and twitter, so we took a little look around, and have diagnosed 7 big reasons why some photographers are likely not finding success. Read on to determine if you're suffering from one of these symptoms, and hopefully our "tough love" suggestions will help turn things around.
lonely.jpgSpending a ton of time promoting your photo business through social media but not feeling the love in return? Started to feel lonely all over again? We'll help you diagnose what you're doing wrong. (Photo: Allen Murabayashi)
* #7 You don't have a goal.
* #6 You're a self-centered loudmouth.
* #5 You're a terrible listener.
* #4 You're a garden gnome.
* #3 You have a volume problem.
* #2 You're missing a yardstick.
* #1 You've got 140 characters and no soul.
#7 You don't have a goal.
Just like any marketing effort, if you don't set a goal, you'll never reach a definitive moment you can claim "success." (Or for that matter, failure.) You're running a business, and business efforts are not successful when they "feel" like a success. Business efforts are a success when they hit or surpass the goal that was set before the campaign ever started.
Further, without a goal, you'll never know if social media is more or less productive than other marketing activities. When the "investment" is your time, it's critical to know the opportunity cost - what else could you be doing with your time instead? And which activity is more successful? (Hint: figure it out fast and start spending your time on the more productive effort.)
And by the way, "building friends and followers" really can't b -
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