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A Matter Of Degree: Social Networking - can we move beyond the buzz? (and should we?)
"Should we be spending less energy on analyzing and discussing social media trends and technologies, and more time on our work, our relationships, and our interests, with the tools in a mere supporting role? (and what happens when the tools ARE our work, our relationships, and our interests?)"
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Weblogg-ed » Stat O’ the Day: Teachers Scared to Teach
Fewer than 25 percent of educators feel comfortable teaching students how to protect themselves from online predators, cyberbullies and identity thieves, says a new study from the National Cyber Security Alliance (NCSA) and Educational Technology, Policy Research and Outreach (ET PRO).
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Facebook Growth Explodes, Site Reaches 140 Million Active Users - ReadWriteWeb
Some interesting stats about the growth and shifting demographic of Facebook. How long before the user age curve causes the under 21 crowd to start dropping off and moving?
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If there's any doubt that Facebook is rapidly becoming the next big thing in social networks, you only need look at their recent statistics. According to new reports, in recent weeks Facebook is growing at a rate of 600,000 users each day, up from 300,000 to 400,000 users per day earlier this quarter. The company is also reporting that, as of today, they have reached 140 million active users.
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edSocialMedia » Why Schools Shouldn't Ignore Social Media
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Add Sticky Note6. 272 million manage a profile on a social network. How many of these 272 million are your current students, parents, faculty or alumni? 15%, 20 or 25%? The strategy many schools continue to use which relies heavily on printed materials, costly mailings and flat, one-way communication is not going to work on these 272 million. The percentage of members in your school community using social networks like FaceBook and LinkedIn is going to continue to increase exponentially. Taking steps to formulate a solid communication strategy around these tools is going to be critical to your schools advancement goals.
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A Business Approach to Social Media | Small Business Marketing Blog from Duct Tape Marketing
Some plain thoughts about marketing on social networking systems.
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Add Sticky Note
Too many social media evangelists want to portray tools like twitter and Facebook as some sort of new Utopian Society where rules and pure uses are established and must not be challenged. Look, I know that there are certainly “generally accepted” rules of behavior, but the same rules exist in every corner of human interaction.
Don’t be rude, don’t be boring, give to get.
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Add Sticky Noteexplore, participate, converse authentically
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Social Networks: Millions of Users, Not So Many Marketers - eMarketer
Making money at social networking - critical to understand what they are doing so we can guide effective use and existence within the networks.
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“Through October 2008, 6% of the campaign’s $8 million in online ad spending went to Facebook—over $450,000, by some calculations. Factoring out Google, which garnered $3.5 million in Obama campaign ad spending, Facebook netted 10% of the online dollars.”
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Will Social Networks Become the New Inbox? - Search Engine Watch (SEW)
Not buying the concept...but the shift in a person's "online center" is always worth watching.
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"I was shocked by the incredulous look on her face and even more shocked at her response that she didn't use e-mail that much since it was too formal, she would rather use instant messenger on her phone or post comments based on people's activities in social networks." It turns out that Generation Z finds e-mail antiquated and passé, so they simply ignore it.
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the messaging is much easier to manage within social media versus e-mail because it acts like a real conversation among friends.
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The Ultimate Social Media Etiquette Handbook: The Most Egregious Sins on Social Media Sites, Exposed » techipedia | tamar weinberg
An excellent starter read for those just getting into the social media space or even for those with lots of time on the boards.
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