annecgreg 's List: Bing

• Microsoft's goal with Bing was to create a "decision engine," rather than a search engine. According to Microsoft, "Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster."
• Some of the more interesting enhancements from an advertiser perspective are the related searches in the left navigation, as well as enhanced image and video search. Another feature I particularly liked is the inclusion of customer service phone numbers in the organic listings,

• Also announced just before the Summit was the fact that the Microsoft Content Network is out of beta. Microsoft has plans to expand their network by allowing small publishers to participate, similar to Google AdSense.

    

  Wisely, Microsoft has added the important features that content network giant Google offers its advertisers: site targeting, site exclusion, and placement performance reporting. Advertisers can choose text or image ads in the Content Network. Keyword monetization data is available via the Ad Intelligence tool, as well.
• Well, I've seen enough already to put that skepticism to rest. Bing has already seen impressive traffic increases. Pair that with the impressive functionality of the engine, especially in certain verticals like travel and shopping, and I'm ready to reconsider some of my client PPC placements.

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