Provide great, shareable and easily digestible content. Showcase your expertise and prove to them that they can turn to you for answers. Connect with your customers the way they want to and give them the content that they want to consume. Become their trusted source and they will repay you. They will follow you on your social channels, engage with you, share your messages with others seeking answers, and inspire you to create more content.
And guess what? If you change the way you look at success, and accomplish these things, then you are on your way to getting on the first page of Google. Didn’t see that coming, now did you?
SEO has changed. It’s no longer just about getting all of your meta data aligned and your site content optimized, but also about getting your customers involved in the conversation. Their online reviews and interactivity with your brand is essential to getting rankings. It’s also no longer about building meaningless links across hundreds of sites, but creating great content and connecting that content to relevant sources. If you don’t have that content, how do you expect to build links?