Standards and Comparisons in TV data

Web Address: http://www.diigo.com/list/alexstreet/standards-and-comparisons-in-tv-data

You are here: Diigo Home > Alex Street > Alex Street's lists

Alex Street

Items:10 | Visits:9

Category:Entertainment & Arts | Tags:demographic, behaviourgraphic

Created:on 2008-05-27 | Updated:on 2008-06-09

Geo-demographic and behaviouralgraphic data standards and comparison

1 - 10 of 10

Expand All

9Expand
Meebo’s Marketing Platform: Easy for Advertisers

Tags: adinnovation, ITV, web2.0 on 2008-06-09 -All Annotations (0) -About

more frommashable.com
- Meebo found a new way in which to monetize its instant messaging client by offering branding opportunities for its Meebo Rooms and custom Sponsor Rooms
- easy media-sharing in an environment that can be created by a particular marketer around specific content.
- extensive data collection, so participating brands can better track user behavior and content uptake through Meebo
- direct way in which brands can enter social media conversations
- works by having an expandable ad that displays at the bottom of Meebo’s website, which reveals shareable media.
- giving brands a bit more information to work with on the qualitative end
- Such data can in turn be used outside of Meebo
- as it can be applied to a number of advertising and media-sharing campaigns
- there are other initiatives out there that plan on providing the tools and the distribution channels for performing such in-depth research and analysis for the purpose of allowing others to expound on some of the research conclusions.
10Expand
Ipsos MORI | Research Specialisms | MediaCT | Industry contracts | BARB

Tags: MORI, BARB, methodology on 2008-05-28 -All Annotations (0) -About

more fromwww.ipsos-mori.com
- Broadcaster Services Unit is responsible for the BARB Establishment Survey and the BARB Programme Attribution Service
- Establishment Survey has three main objectives
- ownership
- usage of TV-related equipment
- television
- detailed demographic information for households and individuals in each ITV area and BBC region,
- easure the penetration
- ndividual channel penetration
- multi-channel homes
- interview is conducted using CAPI
0Expand
1999 OMNclass99.pdf (application/pdf Object)

standard intervies questions across all demographic variables to qualify candidates

Tags: survey, interview, classification, qualifying, questions on 2008-05-28 -All Annotations (0) -About

more fromqb.soc.surrey.ac.uk
2Expand
ITC Note: Audience Research/ Terminology

a break down of TV measurement terminology and division of responsibility

Tags: ITC, BARB, measurement, terminology on 2008-05-28 -All Annotations (0) -About

more fromwww.ofcom.org.uk
- Audience Measurement – BARB’s Audience Measurement Service provides estimates of television viewing on a minute-by-minute basis of all channels received in the UK. The sample of 4,485 households is constructed to be representative of the ITV and BBC regions. An Establishment Survey of some 40,000 interviews per year is conducted on a rolling basis to provide the profiles of the television households for panel control purposes and to provide a pool from which new households may be recruited to the panel.
- Peoplemeter - the current method of measuring audiences for BARB
15Expand
BARB Calculation Methodology

Tags: barb, methodology on 2008-05-27 -All Annotations (0) -About

more fromwww.barb.co.uk
- Panel homes are selected via a 'multi-stage, stratified and unclustered' sample design.
- estimates for the large majority of panel controls are not available from Census data it is necessary to conduct an Establishment Survey to obtain this information
- 52,500 interviews
- urvey ensures that any changes taking place in the population can be identified
- BARB Establishment Survey is carried out on a continuous basis
- random probability survey
- (responsible for the Establishment Survey);
- Ipsos MORI
- AGB Nielsen Media Research and TNS (responsible for recruiting and metering the panel, data collection and processing).
- new audience measurement contract
- demographic disproportionality
- geographic representation
- Multi-channel television homes are recruited with a greater level of panel controls
- age, social class, sex, working status, life-stage, number of people in the household
- weighting scheme to introduce a greater level of representativeness to the reporting sample.
0Expand
BARB TV Set ownership and location in home bulletin

Tags: barb, tvownership on 2008-05-27 -All Annotations (0) -About

more fromwww.barb.co.uk
0Expand
The Consumer Experience

Ofcom report Nov 2007

Tags: ofcom, consumerinsight on 2008-05-27 -All Annotations (0) -About

more fromwww.ofcom.org.uk
1Expand
TNS Media Intelligence - Media Industry Information & Competitor Analysis

Tags: tns, measurement on 2008-05-27 -All Annotations (0) -About

more fromwww.tnsglobal.com
- TNS Media Intelligence monitors and analyses broadcast and print media and advertising so our clients can decode the marketing strategies of competitors and devise winning strategies of their own.
0Expand
TNS Media Research - Media Audience Measurement & Analysis Services

TNS Media Research sets the standards in electronic measurement of media audience behaviour, using fixed and portable metering technology and Return Path Data (RPD) from set top boxes to deliver state-of-the-art internet, TV & radio audience measurement

Tags: measurement, TNS on 2008-05-27 -All Annotations (0) -About

more fromwww.tnsglobal.com
0Expand
Televisions - UK - November 2007 - Market Research Report

Tags: no_tag on 2008-05-27 -All Annotations (0) -About

more fromreports.mintel.com

Expand All

1 - 10 of 10

List 20 50 100

List Comments (0)

Standards and Comparisons in TV data

Diigo - Highlight and Share the Web!