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Alex Street's List: Standards and Comparisons in TV data

Meebo’s Marketing Platform: Easy for Advertisers

mashable.com/...meebo-marketing-platfor - Preview

adinnovation ITV web2.0 on 2008-06-09 and saved by 3 people
- Meebo found a new way in which to monetize its instant messaging client by offering branding opportunities for its Meebo Rooms and custom Sponsor Rooms
- easy media-sharing in an environment that can be created by a particular marketer around specific content.
- 7 more annotations...
- - extensive data collection, so participating brands can better track user behavior and content uptake through Meebo
  - direct way in which brands can enter social media conversations
  - works by having an expandable ad that displays at the bottom of Meebo’s website, which reveals shareable media.
  - Such data can in turn be used outside of Meebo
  - giving brands a bit more information to work with on the qualitative end
  - as it can be applied to a number of advertising and media-sharing campaigns
  - there are other initiatives out there that plan on providing the tools and the distribution channels for performing such in-depth research and analysis for the purpose of allowing others to expound on some of the research conclusions.
Ipsos MORI | Research Specialisms | MediaCT | Industry contracts | BARB

www.ipsos-mori.com/...barb.ashx - Preview

MORI BARB methodology on 2008-05-28
- Broadcaster Services Unit is responsible for the BARB Establishment Survey and the BARB Programme Attribution Service
- Establishment Survey has three main objectives
- 8 more annotations...
- - television
  - usage of TV-related equipment
  - ownership
  - detailed demographic information for households and individuals in each ITV area and BBC region,
  - easure the penetration
  - multi-channel homes
  - ndividual channel penetration
  - interview is conducted using CAPI
1999 OMNclass99.pdf (application/pdf Object)

standard intervies questions across all demographic variables to qualify candidates

qb.soc.surrey.ac.uk/...OMNclass99.pdf - Preview

survey interview classification qualifying questions on 2008-05-28
ITC Note: Audience Research/ Terminology

a break down of TV measurement terminology and division of responsibility

www.ofcom.org.uk/...view_note66.html - Preview

ITC BARB measurement terminology on 2008-05-28
- Audience Measurement – BARB’s Audience Measurement Service provides estimates of television viewing on a minute-by-minute basis of all channels received in the UK. The sample of 4,485 households is constructed to be representative of the ITV and BBC regions. An Establishment Survey of some 40,000 interviews per year is conducted on a rolling basis to provide the profiles of the television households for panel control purposes and to provide a pool from which new households may be recruited to the panel.
- Peoplemeter - the current method of measuring audiences for BARB
BARB Calculation Methodology

www.barb.co.uk/about.cfm - Preview

barb methodology on 2008-05-27
- Panel homes are selected via a 'multi-stage, stratified and unclustered' sample design.
- estimates for the large majority of panel controls are not available from Census data it is necessary to conduct an Establishment Survey to obtain this information
- 13 more annotations...
- - 52,500 interviews
  - BARB Establishment Survey is carried out on a continuous basis
  - random probability survey
  - urvey ensures that any changes taking place in the population can be identified
  - (responsible for the Establishment Survey);
  - Ipsos MORI
  - AGB Nielsen Media Research and TNS (responsible for recruiting and metering the panel, data collection and processing).
  - new audience measurement contract
  - demographic disproportionality
  - geographic representation
  - age, social class, sex, working status, life-stage, number of people in the household
  - Multi-channel television homes are recruited with a greater level of panel controls
  - weighting scheme to introduce a greater level of representativeness to the reporting sample.
BARB TV Set ownership and location in home bulletin

www.barb.co.uk/...tin%2015%20February%202008.pdf - Preview

barb tvownership on 2008-05-27
The Consumer Experience

Ofcom report Nov 2007

www.ofcom.org.uk/...research07.pdf - Preview

ofcom consumerinsight on 2008-05-27
TNS Media Intelligence - Media Industry Information & Competitor Analysis

www.tnsglobal.com/...media-intelligence - Preview

tns measurement on 2008-05-27 and saved by 2 people
- TNS Media Intelligence monitors and analyses broadcast and print media and advertising so our clients can decode the marketing strategies of competitors and devise winning strategies of their own.
TNS Media Research - Media Audience Measurement & Analysis Services

TNS Media Research sets the standards in electronic measurement of media audience behaviour, using fixed and portable metering technology and Return Path Data (RPD) from set top boxes to deliver state-of-the-art internet, TV & radio audience measurement

www.tnsglobal.com/...media-research - Preview

measurement TNS on 2008-05-27
Televisions - UK - November 2007 - Market Research Report

reports.mintel.com/...id=220212 - Preview

on 2008-05-27

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Alex Street

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Geo-demographic and behaviouralgraphic data standards and comparison

Updated on 2008-06-09
Created on 2008-05-27

Category: Entertainment & Arts

demographic behaviourgraphic

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Alex Street's List: Standards and Comparisons in TV data

Meebo’s Marketing Platform: Easy for Advertisers

Ipsos MORI | Research Specialisms | MediaCT | Industry contracts | BARB

1999 OMNclass99.pdf (application/pdf Object)

ITC Note: Audience Research/ Terminology

BARB Calculation Methodology

BARB TV Set ownership and location in home bulletin

The Consumer Experience

TNS Media Intelligence - Media Industry Information & Competitor Analysis

TNS Media Research - Media Audience Measurement & Analysis Services

Televisions - UK - November 2007 - Market Research Report

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