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Alex Street's List: Mobile Project

M:Metrics News

The Mobile Stats for March

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mobile measurement mobileinternet usagedata metrics futurecontent on 2008-08-12 and saved by 2 people
- Top Domains by Time Spent
  Browsing
- Domain
- 6 more annotations...
- - Mobile Subscriber Monthly
    Consumption of Content and Applications
  - Accessed news/info via
    browser
  - 16.3%
  - Used email
  - Accessed social networking
    sites
  - Data based
    on three-month moving average
comScore M: Metrics: 80 Percent of Iphone Users in France, Germany and the U.K

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mobile metrics iphone reference on 2008-09-17 and saved by 5 people
- 0 percent
  of iPhone Users in France, Germany and the UK Browse the Mobile Web
  
  The iPhone is already among the top phones
  used for mobile browsing. 3G
  capability will drive usage even higher as the iPhone challenges its competitors.
- he iPhone has
  increased mobile Internet consumption by a factor of 13 times
- 6 more annotations...
- - Mobile phone subscribers in France, Germany and
    the United Kingdom
  - Even without 3G
    networking, users are happy to browse and consume as much content as they can,
  - he UK has 3G
    penetration at 26
  - ender Splits among Cell Phone Users by European
    Country
  - UK
    
    48.7%
    
    51.3%
    
    68.2%
    
    31.8%
    
    75.8%
    
    24.2%
  - the Nokia N95 8GB
    with high speed 3G and significant handset subsidies now has over twice as many
    users as the iPhone across the UK, Germany and France,” observed Goode. “Yet
    the iPhone, despite its small user-base, is already in the top 10 handsets for
    online browsing in the UK
M:Metrics News

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mobilearticle mobile metrics tracker tracking on 2008-07-04
- SMS advert t
- Reaching the 18 to 34-year-old age demographic is a real challenge to advertisers, as this group is spending less time consuming print and broadcast media
- 23 more annotations...
- - Reach of Mobile Media usage, by Gender,
  - 13-17
    
    32.6%
  - 18-24
    
    38.5%
  - 25-34
    
    34.5%
  - Among Europeans, the UK has the highest percentage of mobile media users, at 26.8 percent
  - Size of mobile audience:
  - 3G Penetration
  - 24.2%
  - Smartphone Penetration
  - 10.6%
  - “In Great Britain, mobile media is attracting a highly desirable audience that is
    44 percent more likely to be defined as ‘cash rich, time poor
  - I’m tempted to buy products I’ve seen advertised.”
    
    33
  - Since the early days of mobile advertising, SMS
    advertising has been an effective way to reach the masses, but advertises are
    now actively looking at the mobile web to access new audiences,
  - “According to TGI M:Metrics, adding mobile to a media plan increases the
    efficiency of reaching key target groups,
  - adding mobile to a media plan increases the
    efficiency of reaching key target groups
  - a metric that will continue to
    improve with the growth of 3G and smartphone ownership.”
  - Watched video
  - Accessed news/info via
    browser
  - 16.1%
  - Played downloaded game
  - 27.7%
  - Sent/received photos or
    videos
  - 30.5%
M:Metrics News

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mobile reference mobileads futureadvertising on 2008-10-27
- LONDON
- BMRB’s TGI data with M:Metrics’
- 2 more annotations...
- - new data reveals that users of mobile media are more responsive to advertising than users of the Internet across the various TGI measures
  - Advertising is 1st or 2nd most influencing factor when choosing…
M:Metrics News

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mobile mobileinternet mobileads futureadvertising futurecontent on 2008-10-27 and saved by 2 people
- United Kingdom
- United Kingdom
- 13 more annotations...
- - Top 10 Mobile Web Companies Visited By Smartphone Users by Percent Active Reach April 2007
  - United Kingdom
  - Orange Personal Communications Services Limited
    21.68%
  - Microsoft Corporation
    17.75%
  - Vodafone Group PLC
    16.79%
  - O2 (UK) Ltd, Service Operations
    12.77%
  - Hutchison Whampoa Limited
    12.67%
  - Reports for the month
  - 600
    panelists in the United Kingdom.
  - six times the rate of owners
    of other handsets.
  - Smartphone usage is driving the emerging mobile Web
  - one-third of
    smartphone browsers are using the Web almost every day and on average
  - the only research firm to measure the audience
    for mobile media,
M:Metrics News

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mobile mobileads on 2008-10-27
- competitive tracking service for mobile advertising, in the United Kingdom, revealing the first definitive metrics for measuring mobile advertising inventory.
- mobile is increasingly being incorporated into mainstream media buys,”
- 2 more annotations...
- - identify seasonality and campaign rotation.
  - M:Ad provides a much-anticipated glimpse into the mobile advertising landscape. M:Ad continuously monitors clickable display advertising from a broad representative set of mobile Web destinations
Are We There Yet? comScore M:Metrics Reports Mobile Map Use Grows 82 Percent in United States, 49 Percent in Europe

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mobile metrics stats tracker tracking trends maps on 2008-07-31 and saved by 3 people
- Mobile map usage growing much faster than online map usage
- Map Access via Mobile Device
- 1 more annotations...
- - United
    Kingdom
    
    1,247
    
    2,147
    
    72%
    
    2.8%
    
    4.5%
cmr08_2.pdf (application/pdf Object)

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mobile evolvingconsumer networks on 2008-10-27
FT.com / Technology / Digital Business - Mobile advertising: Big promises on small screens

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mobileads mobile vodafone on 2008-10-27
- Mobile media needs to be easier to buy and it needs to be better understood,
- Arpu is beginning to stagnate in developed markets, he points out. “Mobile operators need fresh revenue streams to provide growth beyond simple voice services
- 6 more annotations...
- - mpediments to growth include slow adoption of multimedia, lack of consumer acceptance, lack of metric transparency, immaturity of standards, diversity of platforms, form factor issues, cross-media integration priorities and the complexity of the value chain, inventory of content, privacy, education and ease of accessing content,”
  - Young people are very open to the idea of receiving advertising –
  - business development at Blyk.
  - mobile advertising will need to be far more sophisticated than simple text messaging to grab the attention of consumers,
  - To prevent mobile advertising being seen as spam, marketers need to use mobile operators’ profiles of their customers cleverly, tailoring advertisements to match a subscriber’s habits, says Mark Harrison at AditOn, a new business owned by PA Consulting.
  - “Location-based advertising is far easier and more effective because of the timing and location relevance. Consumers are more likely to respond to advertisers’ marketing information or promotional messages, which can translate to heightened brand awareness, better response actions, and even increased market share,” says Ms Germaine Ng Ferguson, head of advertising sales at StarHub.
Mobile big five band together for deal with Internet Advertising Bureau | Media | guardian.co.uk

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Alex Street

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Updated on 2008-10-27
Created on 2008-10-27

Category: Business & Finance

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Alex Street

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Alex Street's List: Mobile Project

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