Katie Swanson's List: Sweden on Twitter

• How much do you trust your customers? If you’re Sweden, apparently it’s a lot
• Like any other brand, Sweden wants to have a good reputation. It wants customers, and it wants those customers to leave satisfied. And who better to speak for Sweden than their current customers — those who are happily living and working there?
• placing their entire tourism industry in someone else’s hands
• the people chosen as curators will curate badly, and will be a negative reflection on Sweden
• .it only takes one tweet to cause a huge amount of havoc.

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• create interest and arouse curiosity
• aims to present the country of Sweden through the mix of skills, experiences and opinions it actually consists of.
• a country depends largely on how it is perceived abroad
• Sweden’s development and future prosperity depend on strong relations with the outside world
• . Twitter as a medium makes it easy to reach out to the target audience in realtime. It is quick to update and to share content. Anyone can follow the Curator of Sweden and the network’s global reach means that the message can be received all over the world. The medium is also very useful for engaging followers in a dialogue.

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• the idea has proved a great success with over 20,000 people from all over the world joining in.

• with the blessing of the Swedish government.
• “No one owns the brand of Sweden more than its people. With this initiative we let them show their Sweden to the world,”
• based around the idea that no single voice can represent the country
• irst to get behind the @sweden helm is Jack Wermer, a writer and marketer, who started his stint on Dec. 10.
• chose the curators because they represent the country’s values and skills, such as gay rights, fashion, design and innovation.
• VisitSweden, the Swedish Institute has contributed to the @sweden account i
• Is this Twitter account a great way for the country to express its character or is it merely a bizarre curation-sharing experiment? Should other countries f
• Twitter will surely benefit from this PR! I also think that is very cool for a country to do that anyways

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• azed by such a democratic project as Curators Of Sweden
• by looking at this portrait , drawn tweet by tweet, you will discover a ton more.

• it is unlikely to change my view about Sweden in general. If someone gets the stage for one week and wastes the opportunity with bad jokes, it’s his problem. In the internet everyone has the right to make a fool of himself.

• Today there are exactly 35 993 twitterers active in Sweden. In total there are 91 462 Swedish accounts on Twitter, according to the report "Twittercensus" presented today

• The whole purpose of this activity is that the tweets should be linked to Sweden and create interest in Sweden. But I have a hard time seeing that tweets containing foul language, mentions of dreams of racist jokes or jokes about planning terrorist attacks on Twitter are what the Swedish Institute had in mind.

• My intention is not to pick on this tweeter. I’m not offended and I can see the humour in most of this. I also understand you must have a high tolerance for the type of content or it would run the risk of being boring. And there are plenty of links that have a Swedish connection (although many don’t). But there’s a time and place for everything, and as an observer, this is not the kind of content that I appreciate being posted on the @sweden Twitter account.

   
• I really like the idea with Curators of Sweden and I hope it picks up some pace. Right now, I’m just underwhelmed.

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