Skip to main contentdfsdf

Matt Adler's List: Good Reads

  • May 21, 08

    Business to business greeting cards - possible new market?

    www.montereyherald.com/ci_9266770

    • A recent survey by Hallmark Business Expressions, the business-to-business  subsidiary of greeting card giant Hallmark, found that 69 percent of respondents  had received a birthday card from a company, and of those, 47 percent said the  card made them more likely to do business with that company

    • Other types of businesses that buy large quantities of greeting cards for  customers or employees include insurance agents and car dealers, he said.  

      "The majority want a card that looks like one that you'd find in a store  rather than a bulk item printed with the company logo," Richards said.  

      The hardest part about sending cards is, well, sending cards.  

      Poore, who sends out about 700 cards a month plus 4,000 Christmas cards in  December, used a New Mexico service called CardSenders that automated the  process for him. When the owners wanted to retire in 2003, he bought the company  and is changing the name to CardSenders/Client Touch.

      • car dealership cars, insurance agency both bulk buyers

  • May 21, 08

    More companies doing scented greeting cards.

    www.prweb.com/...prweb948984.htm scent

    • New York City, New York (PRWEB) May 17,  2008 -- A new and exciting trend within the greeting card industry is upon us.  Greeting card innovator Scentsational Greetings, announced the debut of its  one-of-a-kind greetings that combine the art and science of scent with the  personal connection of a greeting card. The signature line, called Scentcology  101, is a creative and vibrant line of greetings that takes gift giving to a  whole new level by incorporating colorful images, upbeat verses, and remarkable  scents. This new line of cards will utilize various scents to improve moods and  make special occasions even more pleasant. Studies have shown specific positive  feelings such as happiness, relaxation, nostalgia, etc, can be elicited through  scent. Scentcology 101 will make its debut at the 2008 National Stationery Show.  The show is running May 18-21, 2008 at the Jacob Javits Convention Center in New  York City and Scentsational Greetings is located in booth #1263.

  • May 14, 08

    Possible large market

    cards4heroes.com cards military overseas

    • Welcome to cards4heroes.com!

       
       

      Specializing  in patriotic & military greeting cards.  We carry cards for all  occasions, all holidays, and all service branches:  Army, Navy, Air Force,  Marines, Coast Guard, National Guard, Reserves, & even Merchant  Marines

  • May 13, 08

    Karen E. Klein - LA writer of small business and entrepreneurs
    Website

    www.mixedblessing.com/testimon2.php Karen Klein - high profile writer?

    • MixedBlessing cards have received National Media Coverage in  the following: Businessweek Online, The Wall Street Journal,  Associated Press, USA Today, Jewish Journal, Seattle Times, The Detroit News,  Arizonia Daily Star, Chicago Sun Times, Ohio Ackron Beacon Journal, San Jose  Mercury News, Jewish Journal of Greater Los Angeles, News & Observer and  more.....

    • and the direct sales were not something I really thought was going  to happen. But in the last few years, that's where we've seen our strongest  growth. Especially now, with the small card stores having a rough time competing  with larger retailers, our direct sales are becoming more and more  important.

       

      Karen E. Klein is a Los Angeles-based writer who covers  entrepreneurship and small-business issues.
      Edited by Rod Kurtz

1 - 4 of 4
20 items/page
List Comments (0)