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How Restaurants Can Use Social Media | Social Media Marketing Strategies
The restaurant industry is no different. By definition restaurants are very social offline, but what about online? This got me thinking about how restaurants can utilize social media platforms for marketing, brand monitoring and beyond. In talking with a potential client, who is a major player in the restaurant industry, I outlined the following initiatives and talked about how they can and should be using social media.
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Twitter for Restaurants
This guide is for restaurants just starting out on Twitter. After getting a few of my own client’s restaurants set up with Twitter, I discovered they really didn’t know what it was all about and how to use it to increase patronage – let alone what on earth to tweet about. After all, they had a restaurant to run, not camp out all day managing their Twitter accounts.
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Twitter Restaurant Marketing Tips
Watching how how other businesses like yours use Twitter will give you ideas about what to write. In your tweets, you can post links to websites and photos. For sharing pictures, use a service like TwitPic and when you post a website link, it will be automatically shortened to fit within 140 characters.
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Use Twitter to Help Your Restaurant Marketing
And judging from recent news stories coming out of places like Kansas City and Boston, Twitter is turning out to be a very effective marketing tool for restaurants. Chefs are using the site to engage customers by giving out recipes and asking for feedback on new dishes and ingredients. Other restaurants are advertising meal specials and events to draw in loyal customers are specific days. And one restaurant in Boston even started tweeting months before the doors opened for the first time. Potential customers followed the new restaurant's progression and the result was a packed opening night.
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6 Ways to Use Twitter to Market Your Small Business
From restaurant Crepe Cellar in Charlotte that's using it to offer unadvertised specials, to Kilwin's, an amazing fudge and ice cream place, that's using it to drive customers sample their WillyWonka-esque delights.
If you want to think bigger about your business communciations, it's time to get on board Twitter. What do you need to know if you want to use Twitter to market your business? Here are a few brief pointers: -
Menu Design Blog and Restaurant Marketing Ideas: Free Restaurant Twitter Backgrounds
MustHaveMenus has put together a set of free Twitter backgrounds for those in the food industry. Featuring hip, cute icons of the restaurant industry, MustHaveMenus' backgrounds will get your Twitter page noticed. Our backgrounds can also be used on your restaurant's MySpace page, or as your own personal desktop wallpaper.
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Restaurant Twitter Use
The biggest complaint about Twitter is people say that many of the postings are about the banality of daily life, like what you had for lunch. Well, if people are talking about their meals on Twitter, doesn’t it make sense for restaurants to have a presence there? In this post you’ll find a compilation of tips for restaurants marketing on Twitter.
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Restaurants try out Twitter patter
Most restaurant Twitter feeds include specials and the occasional coupon. On April 12, Kevin Joyce, owner of The Carlton Restaurant, Downtown, tweeted, "mention Twitter to your server at the Carlton and receive 20% off!" Sonoma Grille introduced itself to Twitter on June 2 with a link to a coupon good for a free glass of wine with an entree purchase.
One challenge that all businesses face is promoting themselves without turning their Twitter feeds into streaming advertising. A food business that tweets well can help establish its culinary personality and give customers a way to feel personally connected -- the way a regular or a friend of the owner might. -
7 Rules On Twitter That Restaurants Can Follow To Attract More Followers And Then Turn Them Into Customers
Over a period of few months I have experienced myself how to engage in a conversation in Twitter and also tried to follow some of the top 7 restaurant brands on Twitter to get an idea how they are using Twitter. Combining both my experience and traits of 7 successful restaurant brands on Twitter I have found seven rules that is effective on Twitter to be successful in creating tons of followers.
1. Start a conversation. Be an authentic voice of your restaurant
2. Be Polite with Reply and thankful for Retweet.
3. Follow who followed you
4. Don’t block any one with Direct Message
5. Try to blend humour with the message
6. Don’t over do it. Go with a natural flow when it is relevant.
7. Twitter is not magic but when used correctly you can make it appear like a magic to your competitor. -
Use Twitter To Help Your Restaurant Marketing
And judging from recent news stories coming out of places like Kansas City and Boston, Twitter is turning out to be a very effective marketing tool for restaurants. Chefs are using the site to engage customers by giving out recipes and asking for feedback on new dishes and ingredients. Other restaurants are advertising meal specials and events to draw in loyal customers are specific days. And one restaurant in Boston even started tweeting months before the doors opened for the first time. Potential customers followed the new restaurant’s progression and the result was a packed opening night.
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How Tweeting Can Cure Your Hunger : Twitter & Restaurant Marketing
Twitter is a great tool to promote discounts and deals, but I often wondered when will restaurants and clubs are going to take advantage of this great micro-blogging site? This is what I would do if I were a restaurant or club owner to get the most recent specials, deals and discounts out to yet another area of social media
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Learn How To Explode Your Restaurant’s Sales Using Twitter
For restaurant operators, here’s the opportunity to learn something very important: Twitter might just be the killer application that could turn your restaurant brand into a household name. It’s social, it’s easy, and most importantly, it’s cheap.
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Local restaurant's 'Twitter Tuesday' draws social networking fans
The local restaurant is using Twitter, a fast-growing social networking Web site, to lure new customers and to keep current patrons in the loop. Tuesday was the first-ever "Twitter Tuesday," where customers who mention the concept get 25 percent off the breakfast or lunch special.
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