Andy Brudtkuhl's List: Twitter Advertising

And judging from recent news stories coming out of places like Kansas City and Boston, Twitter is turning out to be a very effective marketing tool for restaurants. Chefs are using the site to engage customers by giving out recipes and asking for feedback on new dishes and ingredients. Other restaurants are advertising meal specials and events to draw in loyal customers are specific days. And one restaurant in Boston even started tweeting months before the doors opened for the first time. Potential customers followed the new restaurant's progression and the result was a packed opening night.

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aot twitter restaurant marketing on 2009-08-22

Well, the world is big and there are many restaurateurs trying to actively promote their business so he got some answers from a couple of places that use Twitter as a means to advertise their specials.

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aot twitter restaurant marketing on 2009-08-22

Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters. Truly, a micro-blog. Another way to think of Twitter is like a cross between instant messaging (IM) and a chat room, because it is an open forum, but you restrict it to the people with which you connect.

I have to admit I have not always been sold on Twitter. At first I did not get it at all. Then I thought I understood it, but thought it was stupid and useless. Then I used it a bit more and got some more followers and followed a few more people. Now I think it has some value, especially as a marketing and PR tool.

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twitter aot on 2009-08-19 and saved by 4 people

Twitter continues to be a very useful and powerful tool for communication. The old euphemism, “it’s not what you know, it’s who you know,” no longer applies online. On the Internet, it is who knows you. Twitter is the tool that allows many people to find you and get to know who you are. Here are a few tips to help your business leverage Twitter.

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twitter aot on 2009-08-19

How can Twitter make money? That's the billion-dollar question. This question is important for Twitter, as well as its users and global advertisers.

With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Here are some ways Twitter can make money.

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twitter aot on 2009-08-19 and saved by 5 people

Twitterville is intended to tell you how so many people have succeeded with Twitter, so that others can get ideas on how it may help them as well.

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aot on 2009-08-19

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aot twitter on 2009-08-19

If your favorite restaurant was on Twitter -- or maybe they already are -- would you follow them? First, what could a local restaurant have to say in 140 characters or less to whoever might be listening? Second, is Twitter really the place for them?

Some restaurants seem to think so. They have realized pretty quickly that there is a world of foodies on Twitter. It's a great fit for smaller, local single shops or chains. And some are getting it right.

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twitter aot socialmedia restaurant on 2009-08-13

Twitter is one of the most popular social networking applications on the Internet and its popularity continues to grow stronger each day. To me, the rise of Twitter feels a lot like what happened with Facebook early last year. Below is the ultimate guide to Twitter which includes tips, best practices, marketing strategies and how to's:

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twitter socialmedia aot on 2009-08-13 and saved by 4 people

Izea, the marketing company behind a pay-per-post service that enables companies to pay bloggers for every post about their product or service, is now bringing its concept to Twitter. The company last week introduced Sponsored Tweets, which pays users for every commercial ad or paid message that is blasted to their Twitter followers.

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twitter aot on 2009-08-10 and saved by 2 people

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

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twitter aot casestudy on 2009-08-04 and saved by 160 people

Beyond the basics covered in the guide Twitter released last night, the most interesting part involves case studies showing how companies are using the microblogging network to build customer bases. As internal company documents released by a hacker last week show, the company is very much improvising its business model, but the case studies give an idea of where Twitter thinks its adds value.

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twitter marketing aot on 2009-08-04 and saved by 2 people

From restaurant Crepe Cellar in Charlotte that's using it to offer unadvertised specials, to Kilwin's, an amazing fudge and ice cream place, that's using it to drive customers sample their WillyWonka-esque delights.

If you want to think bigger about your business communciations, it's time to get on board Twitter. What do you need to know if you want to use Twitter to market your business? Here are a few brief pointers:

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twitter aot advertising on 2009-07-23

Yes, advertisements are currently the bain of any social media system – witness the raw reaction to Apple and Skype for using Magpie, a bald-faced ad ploy. But ads that propose a “deal” are initiating a good will conversation that most Twitterers will tolerate. Those who don’t care to follow local merchants won’t.

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twitter advertising aot on 2009-07-18

What can you do with 140 characters or less, the length of each tweet? A lot, restaurants are discovering - everything from posting daily specials to luring followers with offers of free appetizers to offering a glimpse of kitchen life. It’s all good for business.

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twitter advertising aot on 2009-07-06

or those using Twitter for business, it’s not only appealing for publishers to earn money for ads on their profile, but also businesses who want to reach potential customers? What if you could intersperse ads in your Twitter feed and get paid for clicks, or be paid a flat fee based on the number of followers you have?

Allow me to present three ad models for Twitter advertising. Quick definitions, a Publisher earns by sending ads, an Advertiser pays to place ads and get more exposure (ok, you probably knew that).

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aot twitter advertising on 2009-05-22

Okay all you public relations pro's and marketing mavens out there, are you offering "social media" services yet? Perhaps you're still waiting to see if it's just a fad. Maybe you're unsure how to deliver it as a service model, or maybe you view it as a competitor. Well, Phil Johnson, a blogger over at Advertising Age thinks you're missing the boat -- and I agree!

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aot twitter advertising on 2009-05-18

It is no real surprise that Twitter has application to the SMB (small and medium business) space. There have been success stories talked about for some time no. What is starting to happen, however, that the success the small business has been having is no longer just a business owner stating “Yup, it worked!” According to AdAge two case studies they looked at are starting to put numbers to that success.

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aot twitter advertising marketing on 2009-05-18

Naked Pizza, a New Orleans healthful-pizza shop that's hoping to go national -- Mark Cuban is a backer -- has been marketing itself via the microblogging service. And recently it has started to track Twitter-spurred sales at the register. In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day's business.

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aot twitter advertising on 2009-05-18 and saved by 19 people

It was only a matter of time: Twitter (Twitter reviews) trending topics are now being exploited by spammers. Now that trending topics – the most talked about items on Twitter at a given point in time – are integrated as part of Twitter’s web experience, marketers are quickly realizing that these can be exploited to generate traffic.

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aot twitter spam on 2009-05-12 and saved by 5 people