This link has been bookmarked by 104 people . It was first bookmarked on 30 Oct 2017, by someone privately.
-
21 Apr 21
-
24 Nov 19
-
15 Mar 18jplamondon
Collective relevance.
The common pattern among these three internet giants is to grow beyond browsers, creating new virtual contexts where data is created and shared. The Web may die like most other technologies do: simply by becoming less attractive than newer technologies. And like most obsolete technologies, they don’t suddenly disappear, neither do they disappear completely. You can still buy a Walkman and listen to a tape with it, but the technology has nevertheless lost its collective relevance. ollective
The multi-second path from search query, to search results, to webpage, to information, is too long to provide an ideal user experience. Their goal is to cut the middlemen in that path. They have tried to cut out the results page with their "I'm feeling lucky" button, but without intelligent analysis they cannot reliably take shortcuts in that path. With AI, they believe they can shorten the path to just one step, "get information", even without searching for it in the first place. That's the purpose of Suggest.
The Suggest strategy is being currently deployed through Google Now, Google Assistant, Android notifications, and Google Home. None of these mentioned technologies are part of Web, in other words, not part of "browser-land" made of websites. The internet is just the underlying transport layer for data from their cloud to end-user devices, but the Web itself is being bypassed. Schmidt's vision for the future is one where internet services are ubiquitous and personalized, as opposed to an experience contained in web browsers in desktop machines.google recherche sémantique intelligence donnée recommandation
-
05 Dec 17Heinz Wittenbrink
The Web began dying in 2014, here's how https://t.co/LwL1Nkcy9Z via @andrestaltz
— Stefanie Püschel (@SKPueschel) December 5, 2017 -
26 Nov 17damien jacob
(Sources: https://www.statista.com/statistics/346167/facebook-global-dau/ and https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/)
-
16 Nov 17
-
11 Nov 17
-
08 Nov 17Jon Swindle
“25 years of the Web has gotten us used to foundational freedoms that we take for granted”
-
06 Nov 17
-
Google Inbox suffers “proprietary creep”: non-standard, closed algorithms that promise to organize your life, an essential component of a lock-in based business model.
-
After 2014, we started losing the benefits of the internet’s infrastructural and economical diversity.
-
It is difficult to compete with AMZN’s and GOOG’s Cloud Services, which host a massive amount of sites for other businesses. Any website aspiring for significant traffic depends on Search and Social traffic.
-
In the knowledge internet and the commerce internet, being efficient to provide what users want is the goal. In the social internet, the goal is to provide an efficient channel for communication between people.
-
You do not have a legal right to an account in their servers, and as societies we aren’t demanding for these rights as vehemently as we could, to counter the strategies that tech giants are putting forward.
-
-
05 Nov 17
-
The Web and the internet have represented freedom: efficient and unsupervised exchange of information between people of all nations. In the Trinet, we will have even more vivid exchange of information between people, but we will sacrifice freedom. Many of us will wake up to the tragedy of this tradeoff only once it is reality...
-
04 Nov 17Lun Esex
How big tech is killing the web. h/t @andrestaltz https://t.co/fXxBhBlBpi
-
03 Nov 17Francois Guite
What has changed over the last 4 years is market share of traffic on the Web. It looks like nothing has changed, but GOOG and FB now have direct influence over 70%+ of internet traffic. Mobile internet traffic is now the majority of traffic worldwide and in Latin America alone, GOOG and FB services have had 60% of mobile traffic in 2015, growing to 70% by the end of 2016. The remaining 30% of traffic is shared among all other mobile apps and websites. Mobile devices are primarily used for accessing GOOG and FB networks.
-
02 Nov 17
-
Dante-Gabryell Monson
"From where do media sites get their traffic? Prior to 2014, Search Engine Optimization (SEO) was a common practice among Web Developers to improve their site for Google searches, since it accounted for approximately 35% of traffic, while more than 50% of traffic came from various other places on the Web. SEO was important, while Facebook presence was nice-to-have. Over the next 3 years, traffic from Facebook grew to be approximately 45%, surpassing the status that Search traffic had. In 2017, the Media depends on both Google and Facebook for page views, since it’s the majority of their traffic."
-
01 Nov 17Kazuhito Kidachi
"The Web and the internet have represented freedom: efficient and unsupervised exchange of information between people of all nations. In the Trinet, we will have even more vivid exchange of information between people, but we will sacrifice freedom. Many of us will wake up to the tragedy of this tradeoff only once it is reality."
-
Mark Smithers
Rdg: "The Web began dying in 2014, here's how" https://t.co/WIcEOHrlpj via @andrestaltz
-
31 Oct 17
-
but GOOG and FB now have direct influence over 70%+ of internet traffic.
-
For instance, in the USA there are 6 media sites in the top 10 websites; in Brazil there are 6 media sites in the top 10; in UK it is 5 out 10.
-
Over the next 3 years, traffic from Facebook grew to be approximately 45%, surpassing the status that Search traffic had
-
GOOG launches their Instant Articles alternative called Accelerated Mobile Pages (AMP) and proactively starts serving articles from GOOG servers instead of directing traffic to media sites
-
Data shows FB has dramatically improved its dominance on the Web, while Google Search hasn’t significantly changed
-
User retention on Facebook.com grew steadily (see chart below). Through its four simple products, Facebook, WhatsApp, Messenger, and Instagram, FB had become the social superpower.
-
GOOG is not anymore an internet company, it’s the knowledge internet company. FB is not an internet company, it’s the social internet company.
-
AMZN does not focus on making profit.
-
The original vision for the Web according to its creator, Tim Berners-Lee, was a space with multilateral publishing and consumption of information. It was a peer-to-peer vision with no dependency on a single party.
-
The Web’s openness is vital for its security, accessibility, innovation and competitiveness.
-
Any website aspiring for significant traffic depends on Search and Social traffic.
-
Internet Service Providers (ISPs) are probably soon going to dictate what traffic can or cannot arrive at people’s end devices. GOOG-FB-AMZN traffic would be the most common, due to their popularity among internet users.
-
There would be no more economical incentive for smaller businesses to have independent websites, and a gradual migration towards Facebook Pages would make more sense.
-
The European Union has both demanded GOOG to comply with removal requests, and fined GOOG for not being neutral in shopping queries
-
The Suggest strategy is being currently deployed through Google Now, Google Assistant, Android notifications, and Google Home. None of these mentioned technologies are part of Web, in other words, not part of “browser-land” made of websites
-
Similarly, while AMZN’s business still relies on traffic to their desktop web portal (accounting for 33% of sales), a large portion (25%) of their sales happen through mobile apps, not to mention Amazon Echo. Like Google Home, Amazon Echo bypasses the Web and uses the internet just for communication between cloud and end user.
-
While AAPL’s early and bold introduction of an App Store shook the Web as the dominant software distribution platform, it wasn’t enough to replace it.
-
There is a tendency at GOOG-FB-AMZN to bypass the Web which is motivated by user experience and efficient communication, not by an agenda to avoid browsers
-
In the knowledge internet and the commerce internet, being efficient to provide what users want is the goal.
-
In the social internet, the goal is to provide an efficient channel for communication between people
-
This explains FB’s 10-year strategy with Augmented Reality (AR) and Virtual Reality (VR) as the next medium for social interactions through the internet.
-
Already today, most people on the internet communicate with other people via a mobile app, not via a browser
-
The common pattern among these three internet giants is to grow beyond browsers, creating new virtual contexts where data is created and shared.
-
The Web may die like most other technologies do: simply by becoming less attractive than newer technologies.
-
Perhaps a future with great user experience in AR, VR, hands-free commerce and knowledge sharing could evoke an optimistic perspective for what these tech giants are building. But 25 years of the Web has gotten us used to foundational freedoms that we take for granted.
-
We forget how useful it has been to remain anonymous and control what we share, or how easy it was to start an internet startup with its own independent servers operating with the same rights GOOG servers have.
-
The Web and the internet have represented freedom: efficient and unsupervised exchange of information between people of all nations. In the Trinet, we will have even more vivid exchange of information between people, but we will sacrifice freedom. Many of us will wake up to the tragedy of this tradeoff only once it is reality.
-
-
Ognian Mladenov
via Маркетинг и Уебмастърство http://ift.tt/2uS9O3T
-
sunil-joglekar
"GOOG, MSFT, FB, and AMZN are mimicking AAPL’s strategy of building brand loyalty around high-end devices. Through a process I call “Appleification”, they are (1) setting up walled gardens, (2) becoming hardware companies, and (3) marketing the design while designing for the market. It is a threat to AAPL itself, because they are behind the other giants when it comes to big data collection and its uses. While AAPL’s early and bold introduction of an App Store shook the Web as the dominant software distribution platform, it wasn’t enough to replace it. The next wave of walled gardens might look different: less noticeable, but nonetheless disruptive to the Web."
-
30 Oct 17
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.