This link has been bookmarked by 109 people . It was first bookmarked on 13 May 2017, by brainwireio.
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“They developed a real momentum with teachers,” said Mr. Fisher of Futuresource Consulting. “Google Classroom was key to that.”
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Today, about 15 million primary- and secondary-school students in the United States use Classroom, Google said.
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25 Oct 18
mandy41995"In the space of just five years, Google has helped upend the sales methods companies use to place their products in classrooms. It has enlisted teachers and administrators to promote Google’s products to other schools. It has directly reached out to educators to test its products — effectively bypassing senior district officials. And it has outmaneuvered Apple and Microsoft with a powerful combination of low-cost laptops, called Chromebooks, and free classroom apps.
Today, more than half the nation’s primary- and secondary-school students — more than 30 million children — use Google education apps like Gmail and Docs, the company said. And Chromebooks, Google-powered laptops that initially struggled to find a purpose, are now a powerhouse in America’s schools. Today they account for more than half the mobile devices shipped to schools."-
In the space of just five years, Google has helped upend the sales methods companies use to place their products in classrooms. It has enlisted teachers and administrators to promote Google’s products to other schools. It has directly reached out to educators to test its products — effectively bypassing senior district officials. And it has outmaneuvered Apple and Microsoft with a powerful combination of low-cost laptops, called Chromebooks, and free classroom apps.
Today, more than half the nation’s primary- and secondary-school students — more than 30 million children — use Google education apps like Gmail and Docs, the company said. And Chromebooks, Google-powered laptops that initially struggled to find a purpose, are now a powerhouse in America’s schools. Today they account for more than half the mobile devices shipped to schools.
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In doing so, Google is helping to drive a philosophical change in public education — prioritizing training children in skills like teamwork and problem-solving while de-emphasizing the teaching of traditional academic knowledge, like math formulas. It puts Google, and the tech economy, at the center of one of the great debates that has raged in American education for more than a century: whether the purpose of public schools is to turn out knowledgeable citizens or skilled workers.
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It has enlisted teachers and administrators to promote Google’s products to other schools. It has directly reached out to educators to test its products — effectively bypassing senior district officials.
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half the mobile devices shipped to schools.
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Google is helping to drive a philosophical change in public education — prioritizing training children in skills like teamwork and problem-solving while de-emphasizing the teaching of traditional academic knowledge, like math formulas.
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“My concern is that they are working on developing a profile of this child that, when they hit maturity, they are able to create a better profile,”
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“If you get someone on your operating system early, then you get that loyalty early, and potentially for life,” said Mike Fisher, an education technology analyst at Futuresource Consulting, a research company.
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A committee that included administrators familiar with Microsoft, as well as Ms. Magiera, reviewed presentations from several companies. In March 2012, the district chose Google.
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Quickly, though, a data privacy and security issue emerged, exposing a culture clash between Google’s business practices and a major school district’s values.
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r. Casap didn’t talk tech specs. Instead, he held the audience spellbound as he described the challenges he had faced as a Latino student growing up on welfare in a tough Manhattan neighborhood.
His message: Education is the great equalizer, and technology breaks down barriers between rich and poor students.
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Google’s ability to test its products on such a monumental scale has stoked concerns about whether the tech giant is exploiting public-school teachers and students for free labor.
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Looking up from her laptop, Masuma Khan, then 11 years old, said her essay explored how schooling in ancient Athens differed from her own. “Back then, they had wooden tablets and they had to take all of their notes on it,” she said. “Nowadays, we can just do it in Google Docs.”
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Today, more than half the nation’s primary- and secondary-school students — more than 30 million children — use Google education apps like Gmail and Docs,
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In doing so, Google is helping to drive a philosophical change in public education — prioritizing training children in skills like teamwork and problem-solving while de-emphasizing the teaching of traditional academic knowledge, like math formulas. It puts Google, and the tech economy, at the center of one of the great debates that has raged in American education for more than a century: whether the purpose of public schools is to turn out knowledgeable citizens or skilled workers.
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Every year, several million American students graduate from high school. And not only does Google make it easy for those who have school Google accounts to upload their trove of school Gmail, Docs and other files to regular Google consumer accounts — but schools encourage them to do so. This month, for instance, Chatfield Senior High School in Littleton, Colo., sent out a notice urging seniors to “make sure” they convert their school account “to a personal Gmail account.”
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Google, a unit of the $652 billion Alphabet, is the latest big contender in a decades-old battle among tech companies to hook students as future customers. “If you get someone on your operating system early, then you get that loyalty early, and potentially for life,”
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Mr. Casap quickly persuaded university officials to scrap their costly internal email service (an unusual move at the time) and replace it with a free version of the Gmail-and-Docs package that Google had been selling to companies. In one semester, the vast majority of the university’s approximately 65,000 students signed up.
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05 Feb 18
mmarks907A good understanding to how google classroom evolved as well as how it is being utilized in the classroom. This gave me an insight as to how students became to use google classroom and apps in addition to chromebooks.
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Today, more than half the nation’s primary- and secondary-school students — more than 30 million children — use Google education apps like Gmail and Docs, the company said.
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now a powerhouse in America’s schools
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oday they account for more than half the mobile devices shipped to schools.
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Between the fall of 2012 and now
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whether the purpose of public schools is to turn out knowledgeable citizens or skilled workers.
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et up a team at Google to create apps specifically for schools.
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s
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Mr. Casap told educators that they could improve their students’ college and career prospects by creatively using online tools.
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Google derives most of its revenue from online advertising
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much of it targeted through sophisticated use of people’s data.
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n one semester, the vast majority of the university’s approximately 65,000 students signed up.
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I
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2012,
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Mr. Casap
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Education is the great equalizer, and technology breaks down barriers between rich and poor students.
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offline capabilities
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In 2016, Chromebooks accounted for 58 percent of mobile devices shipped to primary and secondary schools in the United States, up from less than 1 percent in 2012, according to Futuresource Consulting, the research firm.
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In May 2014, Google posted an announcement online, asking for volunteers to beta-test Classroom.
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100,000 teachers
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Today, about 15 million primary- and secondary-school students in the United States use Classroom, Google said.
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Mr. MansourNeat article on how Google for education got started and the ups and downs along the way.
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“Companies are exploiting the education space for sales and public good will,” said Douglas A. Levin, the president of EdTech Strategies, a consulting firm. Parents and educators should be questioning Google’s pervasiveness in schools, he added, and examining “how those in the public sector are carrying the message of Google branding and marketing.”
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21 Jun 17
Jeff CrewsJust stumbled up on this! https://t.co/Oja125FuXd Go @crewsertech & @DeanPhillipsMT!! @McpsMT @SentinelHigh Gr… https://t.co/d8roPAiPT6
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20 Jun 17
Dean PhillipsJust stumbled up on this! https://t.co/Oja125FuXd Go @crewsertech & @DeanPhillipsMT!! @McpsMT @SentinelHigh Gr… https://t.co/d8roPAiPT6
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luis sisonSoon, so many educators were visiting Leyden to see its tech setup that the district started an annual conference to host them. Last summer, Mr. Casap gave the keynote address. And Mr. Markey now occasionally works as a paid speaker for EdTechTeam, a company that holds Google boot camps for teachers.
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It has directly reached out to educators to test its products — effectively bypassing senior district officials
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whether the purpose of public schools is to turn out knowledgeable citizens or skilled workers.
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That doesn’t sit well with some parents. They warn that Google could profit by using personal details from their children’s school email to build more powerful marketing profiles of them as young adults.
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that account is governed by Google’s privacy policy. “Personal Gmail accounts may serve ads,” he said, but files in Google Drive are “never scanned for the purpose of showing ads.”
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If you get someone on your operating system early, then you get that loyalty early, and potentially for life,
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Rather than tout specific Google products, Mr. Casap told educators that they could improve their students’ college and career prospects by creatively using online tools.
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But that also caused problems in Chicago and another district when Google went looking for teachers to try a new app — effectively bypassing district administrators. In both cases, Google found itself reined in.
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Questions about how Google might use data gleaned from students’ online activities have dogged the company for years.
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Unless we know what is collected, why it is collected, how it is used and a review of it is possible, we can never understand with certainty how this information could be used to help or hurt a kid,” s
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only used to provide the services themselves, so students can do things like communicate using email.” These services do not show ads, he said, and “do not use personal data resulting from use of these services to target ads.”
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The first occurred in 2006 when the company hired him to develop new business at its office on the campus of Arizona State University in Tempe.
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The strategy proved so successful in higher education that Mr. Casap decided to try it with public schools.
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14 May 17
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13 May 17
Équipe École 2.0The tech giant is transforming public education with low-cost laptops and free apps. But schools may be giving Google more than they are getting.
info en anglais document d'information États-Unis Google Chromebook Google Drive éthique données personnelles primaire secondaire Google Classroom
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Francois GuiteThe tech giant is transforming public education with low-cost laptops and
free apps. But schools may be giving Google more than they are getting.
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