Loyalty Marketing Programs and Gift Programs : Chockstone - The Diigo Meta page

• 06 Apr 08
  

  david waxman

  vitaband loyaltyprogram future

• 26 Jul 07
  

  Nakul Lele

  data mining

  • Meet Customer xxxxxxx7852x

     
     
    • Visits two locations for lunch (42% of time) and dinner (58% of time) 
    • New value meal menu increased likelihood of choosing value meal option (63% of orders) versus only 10% of orders prior to menu change 
    • Responds to free food - visit frequency increased by 540% and purchase amount increased 380% during a "free cookie" promotion (from 0.52 visits per week to 3.33 visits per week) 
    • Favorites: favorite sandwich is BLT; second favorite is Ham & Swiss 
    • Average spend: $11.48 per visit (42% greater than the average customer)

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.