Visits two locations for lunch (42% of time) and dinner (58% of time)
New value meal menu increased likelihood of choosing value meal option (63% of orders) versus only 10% of orders prior to menu change
Responds to free food - visit frequency increased by 540% and purchase amount increased 380% during a "free cookie" promotion (from 0.52 visits per week to 3.33 visits per week)
Favorites: favorite sandwich is BLT; second favorite is Ham & Swiss
Average spend: $11.48 per visit (42% greater than the average customer)
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