This link has been bookmarked by 5 people . It was first bookmarked on 12 Mar 2012, by Simon Gough.
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06 May 12
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Jawbone UP, Fitbit, and Nike+ Fuelband, whose technology measures individuals daily movements and reports relevant health data.
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The iPhone and other mobile devices come stacked with Bluetooth, gyroscope, accelerometer, and GPS capabilities.
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It seems as though, if innovators are looking to build healthcare solutions, the target demographic is not the technophiles early-adopters of The Social Network, who are predominantly middle- to upper-middle class whites and Asians living on the coasts.
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The quantified self, as currently defined, may be about signalling health consciousness among an already highly health conscious population, rather than changing behavior.
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Bloggers, venture capitalists, and entrepreneurs often speak about diversity in the start-up community. Women 2.0 and Ladies Learning Code are drawing much-needed attention to the gender imbalance in founding teams, and in the start-up community more generally. NewMe Accelerator and DreamIt Access support minority entrepreneurs across America, addressing the gross underrepresentation of blacks and latinos on high-technology founding teams.
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As we address increasingly complex social problems like healthcare, we need to be more creative about solutions that will maximize the addressable market.
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Obesity alone costs the United States more than $150 billion in lost productivity a year. That's a huge market, and it skews heavily to lower income populations. We need a tool to change behavior across all demographics, and self-tracking products currently aren't doing it.
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This will require non-traditional business approaches, and willingness on the part of entrepreneurs and innovators to work directly with incumbents, be those pharmaceutical companies, health insurance companies, hospitals, or government agencies to inject productivity into the system through technology.
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30 Apr 12
Tim McCormickIn case you missed it: @km on why homogenous teams of innovators have failed to make a good health app http://t.co/8UdELU0D
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22 Apr 12
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As we address increasingly complex social problems like healthcare, we need to be more creative about solutions that will maximize the addressable market. Obesity alone costs the United States more than $150 billion in lost productivity a year. That's a huge market, and it skews heavily to lower income populations. We need a tool to change behavior across all demographics, and self-tracking products currently aren't doing it. Moreover, the demographics in the United States are rapidly changing: Tristan Walker, VP of Business Development at Foursquare and Silicon Valley diversity advocate, recently pointed out to me that, "By the year 2040, racial minorities will account for the majority of the United States population." The quantified self and accompanying mobile health revolution needs to puncture markets which are usually invited last to the party. If entrepreneurs in this space are serious about making a difference, and about staying relevant to an evolving population, they need to invite these demographics first. To wit, we need to innovate on our innovation.
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17 Mar 12
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12 Mar 12
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