Daniel Andrlik
This is excellent advice, as is the author's follow up article [Build Upon What You Build](http://www.problogger.net/archives/2008/05/03/a-secret-to-blogging-success-build-upon-what-you-build/ "Build Upon What You Build").
This piece, as the title suggests, describes the problem with people describing themselves as what they are not, as opposed to what **are**, which becomes a self-fulfilling prophecy. This problem, and the advice for dealing with it is sound counsel for people working in any area.
writing psychology
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