Ad-Targeting Critic's View | Digiday - The Diigo Meta page

• 15 Feb 12
  

  Shuai Yuan

  advertising targeting

• 14 Feb 12
  

  alison gow

  ad-tracking targeting digital+advertising marketing

  • content farms are already tailoring their output around the topics that get the most attention from advertisers. Some of the freelancers working for those companies probably make deals on the side to mention certain brands, too, either with or without the knowledge of the company itself.
• 

  Joey Trotz

  Professor Joseph Turow suggests online data collection and ad-targeting practices have the potential to affect more than just people's privacy in his new book, the "The Daily You." They're changing to shape of the media and ultimately the shape of their audiences, he writes. The world of personalized media isn't necessarily a positive advancement, Turow believes, since it runs the risk of closing people off from views unlike their own. Digiday caught up with Turow to summarize his views on the implications of data collection and ad targeting on society, and the issues the online ad industry should be addressing.

  topstories data

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.