This link has been bookmarked by 72 people . It was first bookmarked on 31 Jul 2007, by Christy Tucker.
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Not only were the pages not designed for reading, the content itself wasn’t worth reading. As a result, writers and designers cultivated impatient, lazy readers, and this in turn bred the advice to skip the art of writing altogether and merely summarize.
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Yet though our situation has improved, the advice to omit words, chunk content, use bullets, and keep it short remains. This is sometimes, but not universally good advice.
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Our culture loses much if we encourage online writers to sacrifice grace and personality on the altars of pith and scannability. Perhaps better advice is to encourage writers to say exactly what they mean with precisely the words required, however many they may be.
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Chris ChesherContent is the heart of a brilliant user experience. From the body content to the alt text to the footer, the words that shape the page lie at the very center of an engaging visit. If the words aren’t beautiful and meaningful, the sleekest design in the world won’t compensate for it. The body can never replace a missing heart. [quote]
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Ruth ParlinContent is the heart of a brilliant user experience. From the body content to the alt text to the footer, the words that shape the page lie at the very center of an engaging visit. If the words aren’t beautiful and meaningful, the sleekest design in the w
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elysa rice“Sorry; can’t do it. The content is the heart of the website. I can’t build you a body until you give me a heart.”
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Richard KendallIntelligent web content is the literature of our time. Amber Simmons argues that conventional approaches have starved the life out of web writing.
accessibility writing webdesign content copywriting communication blogging writingforweb inspiration
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01 Aug 07
Simone Economo"...«The content is the heart of the website. I can’t build you a body until you give me a heart.»". Impressive.
copywriting content webwriting reading usability user experience webdesign
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shahafbwe all know copy when we read it: it’s the marketing fluff that serves no purpose but to take up space. Content, on the other hand, fills a real need: it establishes emotional connections between people. The writing has heart and spirit; it has somethin
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31 Jul 07
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Daniel AndrlikThis is a fantastic article, that along with its [companion piece](http://technicalpoet.com/2007/07/31/undeadartofwriting/ "Free Culture and the Undead Art of Writing on the Web"), it covers how the influence of business on the web has been redu
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Alex Jones"...[W]e’ve gone astray as an industry, and we’ve starved all the life out of web writing. The kind of writing we encourage is lifeless, insipid, and calorie-free. If we want to get back on track—to allow writers to write wonderful user experience…
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I admit to having overlooked
alttext. Until a year ago I sniffed at the idea of creating usefulalttext for images. “If a user is blind,” I reasoned, “what does he care that I have a photograph of the university tower on my website?”My fellow designer shrugged. “Well, I guess if you don’t really care about what the image says,” she said slowly, “you really don’t need it in the first place.”
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