Welcome to Senior Management Seminar - The Diigo Meta page

• 26 Jul 06
  

  AW

  creative design ideas

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    This seminar begins   with an introduction, a 22-minute Nightline episode called 'The   Deep Dive' that provides a mini case study of how IDEO works (which   is also the basis for a Harvard Business School case on IDEO).

     

    Tom then highlights   the lessons IDEO has derived from working with its worldwide clients on   over 3,000 innovation programmes. The segment focuses on how brands are   best promoted in the long run by creating authentic brand experiences.

     

    Tom will focus on   five subject areas:

     
     
    • Innovation begins   with an eye — Identifying innovation opportunities by watching   real people in real-life settings and understanding their latent human   needs.
     
    • Prototyping   is the language of innovation — Sustaining a culture of continuous   innovation, not by aiming for perfection the first time but by creating   lots of rapid prototypes, and building on many small failures to ultimately   reach a market success.
     
    • Verbs not nouns   — Building brand loyalty and creating market 'buzz' by designing   great customer experiences.
     
    • Being a visionary   by living the future — Informing short-term decision-making   by having a long-term point-of-view on technology and market developments.
     
    • Space is the   final frontier — Using the physical office environment as a   tool to shape the attitude and behaviour and performance of your creative   team.
     
     

    Then Tom leads the   group in an IDEO exercise known as 'Whose Life', aimed at illustrating   the power of empathic design through observations of customers in their   home settings.

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