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18 Aug 06
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*In cereal ads, bowls are filled to the brim. In reality, a 2/3 cup of cereal fills only half of the average cereal bowl. If you are used to filling your cereal bowl to the top, use a measuring cup to see exactly what you are getting.
*In beef and pork ads, the calorie and fat counts are for three-ounce portions of meat. This is equivalent to the size of a deck of cards. The photos in these ads are for much larger servings, perhaps a whole roast or nine ounces of meat on a dinner plate.<script src="http://bannerads.zwire.com/bannerads/bannerad.asp?ADLOCATION=4000&PAG=461&BRD=2605&LOCALPCT=100&AREA=532&VERT=15495&NAREA=&AT=JS&barnd=9810" language="JavaScript1.1"> </script> <script language="JavaScript"> <!-- if (parseFloat(navigator.appVersion) == 0) { document.write('<IFRAME width="" MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0 SCROLLING=no BORDER="0" BORDERCOLOR="#000000" SRC="http://bannerads.zwire.com/bannerads/bannerad.asp?ADLOCATION=4000&PAG=461&BRD=2605&LOCALPCT=100&AREA=532&VERT=15495&NAREA=&AT=IF&barnd=4962"></iframe>'); } //--> </script>
*Commercials for ice cream often show people eating directly from a pint or half gallon container. Similarly, people are seen eating chips and popcorn directly out of "family" size bags. The reality is that "one serving" is l0 chips, - cup ice cream and one cup of popcorn.
*The fast food commercials will show a customer with a large cheeseburger, large fries and a large drink or shake. Restaurant commercials will show people enjoying huge platefuls of food - salad bar fixings, loaded baked potato, bread, 6 to 12 ounces of meat and fried shrimp. The food in these meals could easily satisfy two or three people.
Another way the food companies entice us to buy more food is by simply supplying an enormous variety of packaged foods. The average number of products carried by a typical supermarket has more than tripled since l980, from 15,000 to 50,000. More than two-thirds of these products were condiments, candy and snacks, baked goods, soft drinks, cheese products and ice cream novelties - much of it loaded with empty calories.
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