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All Annotations of
Factors in the choice of which overseas market(s) to enter?
[Preview]
saved by
lyerxvoo
on 2008-02-28
Page Comments
on 2008-02-28
Lyerxvoo
• Size of the market (population, income)
• Economic factors (state of the economy)
• Cultural linguistic factors (e.g. preference for countries with similar cultural background)
• Political stability (there is usually a preference for stabl...
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• Economic factors (state of the economy)
• Cultural linguistic factors (e.g. preference for countries with similar cultural background)
• Political stability (there is usually a preference for stabl...