This link has been bookmarked by 67 people . It was first bookmarked on 03 Dec 2007, by adkittur.
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12 Jul 11
pedro_daltroBecause they don’t know that they’re ads.
Because they are perceived to be of greater quality than the actual search results (for example, in searches for travel).
When they’re searching for something that they want to purchase (intent to buy = desire to -
martin piloteQui cliquent sur les bannières? Il semblerait que les gens moins fortunés, moins scolarisés et habitant en dehors des régions urbaines soient plus nombreux à cliquer sur les bannières.
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shaz rasul...consumer culture has historically capitalized on poorer populations, long before the web. Studies of consumer culture have shown how American identity has been constructed through consumption over the last century and how, not surprisingly, those who h
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Adriana Lukasthe web of 2007 is a house built on sand. advertising is the monetisation of the value a site or network brings to its users. Not good.
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11 Dec 07
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- Because they don't know that they're ads.
- Because they are perceived to be of greater quality than the actual search results (for example, in searches for travel).
- When they're searching for something that they want to purchase (intent to buy = desire to get to merchants quickly).
- When they're bored.
- When they think that they might win something or get something for free.
Over the years, I've read all sorts of speculations about search engine ads suggesting that people click on ads:
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Ninety-nine percent of Web users do not click on ads on a monthly basis. Of the 1% that do, most only click once a month.
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Who are these "heavy clickers"? They are predominantly female, indexing at a rate almost double the male population.
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- More representative of lower income households than the average user.
- Less educated than the average user (or from less-educated environments in the case of minors).
- More likely to live outside of the major metro regions.
- More likely to be using SNSs to meet new people than the average user (who is more likely to be using SNSs to maintain connections).
my hypothesis would be that heavy ad clickers are:
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Ninety-nine percent of Web users do not click on ads on a monthly basis. Of the 1% that do, most only click once a month. Less than two tenths of one percent click more often. That tiny percentage makes up the vast majority of banner ad clicks. Who are these "heavy clickers"? They are predominantly female, indexing at a rate almost double the male population. They are older. They are predominantly Midwesterners, with some concentrations in Mid-Atlantic States and in New England. What kinds of content do they like to view when they are on the Web? Not surprisingly, they look at sweepstakes far more than any other kind of content. Yes, these are the same people that tend to open direct mail and love to talk to telemarketers.
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Ninety-nine percent of Web users do not click on ads on a monthly basis. Of the 1% that do, most only click once a month. Less than two tenths of one percent click more often. That tiny percentage makes up the vast majority of banner ad clicks. Who are these "heavy clickers"? They are predominantly female, indexing at a rate almost double the male population. They are older. They are predominantly Midwesterners, with some concentrations in Mid-Atlantic States and in New England. What kinds of content do they like to view when they are on the Web? Not surprisingly, they look at sweepstakes far more than any other kind of content. Yes, these are the same people that tend to open direct mail and love to talk to telemarketers.
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10 Dec 07
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rampionWho are these "heavy clickers"? ... the same people that tend to open direct mail and love to talk to telemarketers.
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03 Dec 07
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Don DahlmannWer klickt das eigentlich?
ads advertising community culture economics media online socialmedia studie technology web2.0 marketing Research
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Ian DelaneyWe learned that most people do not click on ads, and those that do are by no means representative of Web users at large.
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Alan VonlanthenNinety-nine percent of Web users do not click on ads on a monthly basis...
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