This link has been bookmarked by 101 people . It was first bookmarked on 02 Mar 2006, by Kaala souza.
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In business, glocalization usually refers to a sort of internationalization where a global product is adapted to fit the local norms of a particular region. Yet, in the social sciences, the term is often used to describe an active process where there's an ongoing negotiation between the local and the global (not simply a directed settling point). In other words, there is a global influence that is altered by local culture and re-inserted into the global in a constant cycle. Think of it as a complex
tangoimprovisational dance with information constantly flowing between the global and the local, altered at each junction. -
It was about creating a global village. Yet, packing everyone into the town square is utter chaos. People have different needs, different goals. People manipulate given structures to meet their desires. We are faced with a digital environment that has collective values.
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Our first rough approximation at this was the individual vs. the collective. The personal is critical - it is the maximal localization and contribution stems from the individual first. Think about tagging - it's all about starting with the individual and building into collectives. But the goal should not be universal collectives but rather locally constituted ones whereby one participates in many different local contexts. This is critical because the individual and the collective do not exist without each other; they are co-constructed and defined by their interplay. Individual identity gets crafted in context of a collective and collectives emerge through the interplay of individuals.
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Web2.0 is about glocalization, it is about making global information available to local social contexts and giving people the flexibility to find, organize, share and create information in a locally meaningful fashion that is globally accessible. Technology and experience are both critical factors in this process, but they themselves are not Web2.0. Web2.0 is a structural shift in information flow. It is not simply about global->local or 1->many; it is about a constantly shifting, multi-directional complex flow of information with the information evolving as it flows. It is about new network structures that emerge out of global and local structures.
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Web2.0 also requires keeping local cultural values consciously present at all times. There is a great potential to be problematically disruptive, to destroy local culture while trying to support it. We all have a tendency to build our needs into technology but the value of Web2.0 is to allow everyone to build their needs into the technology, not just those doing the building. Trampling culture would be devastating.
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Neither China nor the RIAA really wants Web2.0 to happen and folks like them have the potential to really foul it up.
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lian11glocalization usually refers to a sort of internationalization where a global product is adapted to fit the local norms of a particular region. It's like a tango between global and local and back again.
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glocalization usually refers to a sort of internationalization where a global product is adapted to fit the local norms of a particular region. Yet, in the social sciences, the term is often used to describe an active process where there's an ongoing negotiation between the local and the global (not simply a directed settling point). In other words, there is a global influence that is altered by local culture and re-inserted into the global in a constant cycle. Think of it as a complex
tangoimprovisational dance with information constantly flowing between the global and the local, altered at each junction. -
A global village assumes heterogeneous context and a hierarchical search assumes universals. Both are poor approximations of people's practices. We keep creating technological solutions to improve this situation.
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29 Oct 07
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28 May 07
Laia G.The complex relationship between personal, local collectives, and global must all be modeled in glocalized networks for Web2.0 to work. We need to break out of the global village model, the universal "truth" approach to information access. We need to situ
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Alan LevineSo then i had to ask myself: what is Web2.0 and why does it matter? The answer is glocalization.
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Janos Fodoruses the term "glocalization" to describe Web 2.0. She says Web 2.0 is about making global information available to local social contexts and giving people the flexibility to find, organize, share and create information in a locally meaningful
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07 Aug 06
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Why Web2.0 Matters: Preparing for Glocalization
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Michel BauwensRather than conceptualizing the world in geographical terms, it is now necessary to use a networked model, to understand the interrelations between people and culture, to think about localizing in terms of social structures not in terms of location.
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Stephan Ridgwayapophenia: September 05, 2005
Danah Boyd uses the term "glocalization" to describe Web 2.0. She says Web 2.0 is about making global information available to local social contexts and giving people the flexibility to find, organize, share and create info -
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Recently, i found myself needing to explain Web2.0. Unfortunately, here's a term that has been hyped up in all sorts of ways with no collectively understood definition. The Web2.0 conference talks about the web as a platform, a business-y concept that i find awfully fuzzy. Technologists and designers have differing views focused on either the technology and standards or the experience. Even Wikipedia seems confused and cumulative definitions are not inclusive. Buzzwords associated with Web2.0 include: remix, tagging, hackability, social networks, open APIs, microcontent, personalization. People discuss how the web is moving from a read-only system to a read/write system and they focus on technologies like GreaseMonkey, Ajax, RSS/Atom, Ruby on Rails. Of course, others talk about the paradoxical relationship between openness and control. The reality is that when people talk about Web2.0, they're talking about a political affiliation with The Next Cool Thing, even if no one has a clue what it is yet. Personally, i don't find comfort in any of the business, technological or experiential explanations. Yet, i do believe that a shift is occurring and i find myself emotionally invested in it. So then i had to ask myself: what is Web2.0 and why does it matter? The answer is glocalization.
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03 Jan 06
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30 Dec 05
Leigh BlackallGlocalized structures and networks are the backbone of Web2.0. Rather than conceptualizing the world in geographical terms, it is now necessary to use a networked model, to understand the interrelations between people and culture, to think about localizin
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Howard Silvermanwhat is Web2.0 and why does it matter? The answer is glocalization.
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30 Sep 05
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Recently, i found myself needing to explain Web2.0. Unfortunately, here's a term that has been hyped up in all sorts of ways with no collectively understood definition. The Web2.0 conference talks about the web as a platform, a business-y concept that i find awfully fuzzy. Technologists and designers have differing views focused on either the technology and standards or the experience. Even Wikipedia seems confused and cumulative definitions are not inclusive.
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29 Sep 05
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28 Sep 05
Martin LindnerThe complex relationship between personal, local collectives, and global must all be modeled in glocalized networks for Web2.0 to work. We need to break out of the global village model
[= both good/bad for economic level, bad for personal level]web2.0 web_20 definitions social_software socialsoftware web2.0_culture glocalization glocalisation globalvillage delicious
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22 Sep 05
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Recently, i found myself needing to explain Web2.0. Unfortunately, here's a term that has been hyped up in all sorts of ways with no collectively understood definition. The Web2.0 conference talks about the web as a platform, a business-y concept that i find awfully fuzzy. Technologists and designers have differing views focused on either the technology and standards or the experience. Even Wikipedia seems confused and cumulative definitions are not inclusive. Buzzwords associated with Web2.0 include: remix, tagging, hackability, social networks, open APIs, microcontent, personalization. People discuss how the web is moving from a read-only system to a read/write system and they focus on technologies like GreaseMonkey, Ajax, RSS/Atom, Ruby on Rails. Of course, others talk about the paradoxical relationship between openness and control. The reality is that when people talk about Web2.0, they're talking about a political affiliation with The Next Cool Thing, even if no one has a clue what it is yet.
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13 Sep 05
Wytze KoopalBuzzwords associated with Web2.0 include: remix, tagging, hackability, social networks, open APIs, microcontent, personalization. People discuss how the web is moving from a read-only system to a read/write system
web socialsoftware folksonomy tagging glocalization eloadvies web20
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12 Sep 05
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Yvonne MurtaghWeb2.0 is a structural shift in information flow; not simply about global->local or 1->many; a constantly shifting, multi-directional complex flow of information - evolving as it flows
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Personally, i don't find comfort in any of the business, technological or experiential explanations. Yet, i do believe that a shift is occurring and i find myself emotionally invested in it. So then i had to ask myself: what is Web2.0 and why does it matter? The answer is glocalization.
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09 Sep 05
Marja VerstelleApophenia: Personally, i don't find comfort in any of the business, technological or experiential explanations.
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08 Sep 05
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06 Sep 05
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Why Web2.0 matters
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