Skip to main content

Diigo Home

"When You Are Led By Values, It Doesn't Cost Your Business, It Helps Your Busi... - The Diigo Meta page

www.youngentrepreneur.com/...y-greenfield-of-ben-and-jerrys - Cached

This link has been bookmarked by 1 people . It was first bookmarked on 01 Jul 2009, by Katie Laird.

  • 01 Jul 09
    happykatie
    Katie Laird

    Ben and Jerry realized the power of social networking in 1978 and started off by hosting a free film festival and by establishing several traditions, including a give away of free ice cream on the anniversary of the founding of the first store. “We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.”

    business entrepreneurs