Industry urged to utilize 'Japan cool' : DY Weekend : Features : DAILY YOMIURI... - The Diigo Meta page

• 21 Aug 08
  

  Nele Noppe

  non-academic business fashion anime manga international manga_industry

  • Japanese pop culture, such as fashion, manga and anime, has been considered "cool" overseas for a while, but the government and domestic business community are not making the most of such popularity.

  • The Economy, Trade and Industry Minister' Industrial Structure Council recently released a report that devoted a great deal of space to the Japan cool issue.

     

    Following is an extract from the report.
  • It has been 10 years since Japan cool became popular, but Japanese industry is not doing a good job of making the most of it, as it is often mocked: The biggest gainer from Japanese anime is Hollywood.
  • Japan cool is not only limited to manga, anime and fashion, but also food and traditional handicrafts.
  • How to use Japan cool is not only the responsibility of the government, but also private enterprise and the nation as a whole.

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