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Coaches have a low tolerance for poor performance, so they deliver feedback in the way that is most likely to effect a change in behaviour. This often means avoiding pronouncing judgement in favour giving specific, observational feedback that helps people examine their own performance and come up with better options for the next time.
So a coach would be unlikely to say “You didn’t handle that meeting very well” - this is a vague judgement that could mean anything and immediately puts the other person on the defensive. Instead, the coach might ask “Did you see the look on the client’s face when you told her we couldn’t change the text at this stage?” - which draws attention to the consequences of a specific action and invites reflection on whether it would be better to do things differently in future.
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