Definitely Agree
This link has been bookmarked by 100 people . It was first bookmarked on 29 Mar 2007, by Zee ----------.
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11 Mar 14
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01 Jun 12
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The reputation economy creates an incentive to be more open, not less. Since Internet commentary is inescapable, the only way to influence it is to be part of it. Being transparent, opening up, posting interesting material frequently and often is the only way to amass positive links to yourself and thus to directly influence your Googleable reputation. Putting out more evasion or PR puffery won't work, because people will either ignore it and not link to it - or worse, pick the spin apart and enshrine those criticisms high on your Google list of life.
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27 Feb 12
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16 Nov 10
Hrobjartur ArnasonÞessi grein snýst um það að í dag borgi sig fyrir fyrirtæki að gera eins mikið og hægt er fyrir opnum tjöldum...
Hvað þýðir það fyrir markaðssetningu náms? -
29 Oct 10
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21 Oct 10
Campus Technologyradical transparency
business web2.0 blogs socialmedia leadership transparency communication
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09 Feb 10
nicolas-fredericBeing "liked" sounds awfully touchy-feely - yet it's central to this flowering of glasnost. Today's public has been serially disenchanted by years of corporate scandals and on-the-cheap customer service so inhuman it couldn't pass the Turing test. "I thin
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12 Jan 10
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09 Dec 09
Niels SchuddeboomFire the publicist. Go off message. Let all your employees blab and blog. In the new world of radical transparency, the path to business success is clear.
transparency business wired culture reputation ceo management
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19 Oct 09
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17 Oct 09
Adam GlennFire the publicist. Go off message. Let all your employees blab and blog. In the new world of radical transparency, the path to business success is clear.
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11 May 09
Bobby WhitePretend for a second that you're a CEO. Would you reveal your deepest, darkest secrets online? Would you confess that you're an indecisive weakling, that your colleagues are inept, that you're not really sure if you can meet payroll? Sounds crazy, right?
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20 Apr 09
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Secrecy is dying. It's probably already dead.2
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Some of this isn't even about business; it's a cultural shift, a redrawing of the lines between what's private and what's public. A generation has grown up blogging, posting a daily phonecam picture on Flickr and listing its geographic position in real time on Dodgeball and Google Maps. For them, authenticity comes from online exposure. It's hard to trust anyone who doesn't list their dreams and fears on Facebook.
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09 Apr 09
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09 Mar 09
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06 Mar 09
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24 Feb 09
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Fire the publicist. Go off message. Let all your employees blab and blog. In the new world of radical transparency, the path to business success is clear.
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26 Jan 09
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21 Jan 09
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05 Nov 08
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22 Oct 08
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14 Oct 08
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14 Sep 08
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08 Sep 08
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Antony MayfieldClive Thompson's article for WIRED magazine about how the web is bringing "radical transparency" and how people and businesses are coping with that, sometimes thriving because of it. I'm forever indebted to Clive for coining the phrase “Google is not a se
clivethompson google reputation management radical_transparency transparency
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28 Aug 08
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20 Jul 08
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16 Jul 08
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01 Jun 08
Mark HinkleKelman set up a Redfin blog and began posting witty screeds about the nasty underbelly of the real estate business. He denounced traditional brokers, accusing them of screwing customers with clubby, closed-door practices.
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19 May 08
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15 May 08
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14 May 08
Cheryl van TilburgTransparency is becoming the norm in start-ups (and some Fortune 500s, as well) according to this April 15th article. Clive Thompson uravels the benefits and pitfalls of "letting it all hang out" -- and offers advice to those considering it.
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Radical forms of transparency are now the norm at startups - and even some Fortune 500 companies. It is a strange and abrupt reversal of corporate values. Not long ago, the only public statements a company ever made were professionally written press releases and the rare, stage-managed speech by the CEO. Now firms spill information in torrents, posting internal memos and strategy goals, letting everyone from the top dog to shop-floor workers blog publicly about what their firm is doing right - and wrong.
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20 Mar 08
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16 Mar 08
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Pretend for a second that you're a CEO. Would you reveal your deepest, darkest secrets online? Would you confess that you're an indecisive weakling, that your colleagues are inept, that you're not really sure if you can meet payroll? Sounds crazy, right? After all, Coke doesn't tell Pepsi what's in the formula. Nobody sane strips down naked in front of their peers. But that's exactly what Glenn Kelman did. And he thinks it saved his business.
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Redfin was trying to turn the industry upside down by refunding people two-thirds of the commission that real estate agents normally charge.
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But agents hated it for destroying their fat margins, so they began blacklisting Redfin, refusing to sell houses to anyone who used the service. Kelman was struggling to close deals for his clients.
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Kelman set up a Redfin blog and began posting witty screeds about the nasty underbelly of the real estate business. He denounced traditional brokers, accusing them of screwing customers with clubby, closed-door practices
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But customers loved it
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"Instead of discouraging customers, being open about our problems radicalized them," Kelman says. "They rallied and started pulling for us."
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It is a strange and abrupt reversal of corporate values. Not long ago, the only public statements a company ever made were professionally written press releases and the rare, stage-managed speech by the CEO. Now firms spill information in torrents, posting internal memos and strategy goals, letting everyone from the top dog to shop-floor workers blog publicly about what their firm is doing right - and wrong. Jonathan Schwartz, the CEO of Sun Microsystems, dishes company dirt and apologizes to startups he's accidentally screwed. Venture capitalists now demand that CEOs be fluent in blogspeak.
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Companies used to assume that details about their internal workings were valuable precisely because they were secret
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Now, billion- dollar ideas come to CEOs who give them away; corporations that publicize their failings grow stronger. Power comes not from your Rolodex but from how many bloggers link to you - and everyone trembles before search engine rankings. Kelman rewired the system and thinks anyone else could, too. But are we really ready to do all our business in the buff?
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If you engage in corporate flimflam, people will find out. He ticks off example after example of corporations that have recently been humiliated after being caught trying to conceal stupid blunders.
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In a world where Eli Lilly's internal drug-development memos, Paris Hilton's phonecam images, Enron's emails, and even the governor of California's private conversations can be instantly forwarded across the planet, trying to hide something illicit - trying to hide anything, really - is an unwise gamble
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19 Feb 08
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07 Feb 08
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05 Feb 08
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25 Jan 08
Michel Bauwens"Instead of discouraging customers, being open about our problems radicalized them," Kelman says. "They rallied and started pulling for us."
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26 Nov 07
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18 Nov 07
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"You can't hide anything anymore," Don Tapscott says. Coauthor of The Naked Corporation, a book about corporate transparency, and Wikinomics, Tapscott is explaining a core truth of the see-through age: If you engage in corporate flimflam, people will find out.
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Secrecy is dying. It's probably already dead.
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Being "liked" sounds awfully touchy-feely - yet it's central to this flowering of glasnost.
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By seeming "basically like a normal human," a company can quickly generate a surge of goodwill.
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The new breed of naked executives also discover that once people are interested in you, they're interested in helping you out - by offering ideas, critiques, and extra brain cycles. Customers become working partners.
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Google is not a search engine. Google is a reputation-management system.
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But here's the interesting paradox: The reputation economy creates an incentive to be more open, not less. Since Internet commentary is inescapable, the only way to influence it is to be part of it. Being transparent, opening up, posting interesting material frequently and often is the only way to amass positive links to yourself and thus to directly influence your Googleable reputation
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But if you've got hundreds or thousands of sites linking to you and commenting on you, the law of averages takes over, and odds are the opinion will be accurate: The cranks will be outweighed by cooler heads. Again, the Net rewards the transparent
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02 Nov 07
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15 Oct 07
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09 Oct 07
Jim LeousWired Magazine "Radical Transparency" article. Can businesses succeed by being totally open?
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04 Oct 07
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30 Sep 07
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11 Jul 07
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Last year, Kelman was the newly hired CEO of Redfin, an online brokerage firm that was, as he puts it, "the ugly red-haired child" in the real estate world. Redfin was trying to turn the industry upside down by refunding people two-thirds of the commission that real estate agents normally charge. Customers loved the idea - why the heck did you need to hand over 6 percent of the price of your house, anyway? But agents hated it for destroying their fat margins, so they began blacklisting Redfin, refusing to sell houses to anyone who used the service. Kelman was struggling to close deals for his clients.
His first reaction was to keep the situation quiet and pretend everything was OK. "We were really ashamed that our customers were getting pushed around, so we tried to keep it this dirty little secret," he says. But when months went by without any improvement, he decided to take a different tack.
Kelman set up a Redfin blog and began posting witty screeds about the nasty underbelly of the real estate business. He denounced traditional brokers, accusing them of screwing customers with clubby, closed-door practices. ("If we don't reform ourselves, and take out all the sales baloney, too, people will come to hate real estate agents the way they hate tobacco companies or Big Oil," he wrote.) He publicized Redfin's internal debates, even arguments about the design of its Web site. He mocked himself: One post described how he had sat at a college job fair for hours, waiting in vain for a single student to approach him. ("This was particularly sobering because it meant we had outlosered our neighbor to the right, Ford Motor Company," he wrote.) Meanwhile, in the blog's comments, old-school agents were unleashing hissing attacks on Redfin. Kelman left the critiques ine and lashed right back, in full view of his customers.
His enemies got nervous. All this intestinal spew seemed maso chistic. Worse, it was probably bad for business. Everyone's business.
But customers loved it. More and more signed on to use Redfin, and by the beginning of this year, Kelman and his crew were closing several deals a day. "Instead of discouraging customers, being open about our problems radicalized them," Kelman says. "They rallied and started pulling for us."
Like some crazed convert, he trumpeted his epiphany: "I honestly believe that if Redfin were stripped absolutely bare for all the world to see, naked and humiliated in the sunlight, more people would do business with us." Follow me, he urged.
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In the Reputation Economy, even a healthy, happy company needs to worry about its good name if only six or seven people are talking about (and linking to) it. When that's the case, "a casual reader has only a few opinions to determine what sort of company or person you are," says Peter Hirshberg, chair of the blog search engine Technorati. One bad blog post can kill you. But if you've got hundreds or thousands of sites linking to you and commenting on you, the law of averages takes over, and odds are the opinion will be accurate: The cranks will be outweighed by cooler heads. Again, the Net rewards the transparent
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One can imagine how the twin engines of reputation and transparency will warp every corner of life in years to come, for good and ill.
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08 Jun 07
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Add Sticky NotePutting out more evasion or PR puffery won't work, because people will either ignore it and not link to it - or worse, pick the spin apart and enshrine those criticisms high on your Google list of life.
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Add Sticky Note
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Good Summarization
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07 Jun 07
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01 Jun 07
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21 May 07
Pelle Sten"Google is not a search engine. Google is a reputation-management system."
google öppenhet transparens uppmärksamhet trendspaning 2007 clive_thompson wired.com
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19 May 07
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16 May 07
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09 May 07
Adam CroweKelman: "I honestly believe that if Redfin were stripped absolutely bare for all the world to see, naked and humiliated in the sunlight, more people would do business with us." ... 'Google is not a search engine. Google is a reputation-management system.'
transparency blogs blogging business communication management experience service design conversation information google reputation
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05 May 07
David Feld"Radical forms of transparency are now the norm at startups - and even some Fortune 500 companies."
wired culture blog transparency business management internet
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27 Apr 07
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25 Apr 07
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24 Apr 07
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22 Apr 07
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20 Apr 07
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13 Apr 07
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The Internet has inverted the social physics of information. Companies used to assume that details about their internal workings were valuable precisely because they were secret. If you were cagey about your plans, you had the upper hand; if you kept your next big idea to yourself, people couldn't steal it. Now, billion- dollar ideas come to CEOs who give them away; corporations that publicize their failings grow stronger. Power comes not from your Rolodex but from how many bloggers link to you - and everyone trembles before search engine rankings.
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If you engage in corporate flimflam, people will find out.
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But if you've got hundreds or thousands of sites linking to you and commenting on you, the law of averages takes over, and odds are the opinion will be accurate: The cranks will be outweighed by cooler heads. Again, the Net rewards the transparent.7
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Google is not a search engine. Google is a reputation-management system. And that's one of the most powerful reasons so many CEOs have become more transparent: Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a double-edged sword, but once you know the new rules, you can use it to control your image in ways you never could before.
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Nearly everyone I spoke to had a warning for would-be transparent CEOs: You can't go halfway naked. It's all or nothing. Executives who promise they'll be open have to stay open. The minute they become evasive about troubling news, transparency's implied social compact crumbles.
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One reader, a software designer in France, told me he'd recently published the source code of his proprietary programs - and that doing so had increased sales. Clients were more likely to trust his wares, he found, when they knew what was going on beneath the hood.
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The new breed of naked executives also discover that once people are interested in you, they're interested in helping you out - by offering ideas, critiques, and extra brain cycles. Customers become working partners.3
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"It used to be that you'd look only at your reputation in newspapers and broadcast media, positive and negative. But now the blogosphere is equally powerful, and it has different rules. Public relations used to be about having stuff taken down, and you can't do that with the Internet."
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Being "liked" sounds awfully touchy-feely - yet it's central to this flowering of glasnost. Today's public has been serially disenchanted by years of corporate scandals and on-the-cheap customer service so inhuman it couldn't pass the Turing test. "I think that most of the rage people feel toward these big institutions, like government or corporations or media, is that they feel they're not listened to, that no one's there," says Shel Israel, coauthor of Naked Conversations.
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Some of this isn't even about business; it's a cultural shift, a redrawing of the lines between what's private and what's public. A generation has grown up blogging, posting a daily phonecam picture on Flickr and listing its geographic position in real time on Dodgeball and Google Maps. For them, authenticity comes from online exposure. It's hard to trust anyone who doesn't list their dreams and fears on Facebook.
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Transparency is a judo move. Your customers are going to poke around in your business anyway, and your workers are going to blab about internal info - so why not make it work for you by turning everyone into a partner in the process and inviting them to do so?
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But here's the interesting paradox: The reputation economy creates an incentive to be more open, not less. Since Internet commentary is inescapable, the only way to influence it is to be part of it. Being transparent, opening up, posting interesting material frequently and often is the only way to amass positive links to yourself and thus to directly influence your Googleable reputation. Putting out more evasion or PR puffery won't work, because people will either ignore it and not link to it - or worse, pick the spin apart and enshrine those criticisms high on your Google list of life.
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11 Apr 07
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10 Apr 07
Die neue Transparenz in der Unternehmenskommunikation
blog business transparency management wired ceo communication
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09 Apr 07
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06 Apr 07
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Are Halland"Radical Transparency", eller full åpenheit, er det nye store: "Fire the publicist. Go off message. Let all your employees blab and blog. In the new world of radical transparency, the path to business success is clear." (Wirede 15.04)
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01 Apr 07
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31 Mar 07
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Douglas KarrFire the publicist. Go off message. Let all your employees blab and blog. In the new world of radical transparency, the path to business success is clear.
Bookmarks Array transparency business blogging management wired communication ceo
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30 Mar 07
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29 Mar 07
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Clive ThompsonPage 1 of 1
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28 Mar 07
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27 Mar 07
David LaPlantePretend for a second that you're a CEO. Would you reveal your deepest, darkest secrets online? Would you confess that you're an indecisive weakling, that your colleagues are inept, that you're not really sure if you can meet payroll? Sounds crazy, right?
blogging business CEO communication socialnetworking transparency management personal brand branding
Public Stiky Notes
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