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www.wired.com/...youtube.html - Cached - Annotated View

kristen peraset's personal annotations on this page

kperaset
Kperaset bookmarked on 2008-03-12
  • "Broadcast Yourself."
    • kperaset
      Kperaset on 2008-03-12
      This is why Youtube is essential to Myspace (I don't know about Facebook, never use it), because almost everyone has some stupid video of himself doing something illegal on Youtube, linked to his Myspace page. I never wanted to "Broadcast" anything, but that's how I endde up on Youtube doing karaoke, some idiot friend of mine posted it

This link has been bookmarked by 22 people . It was first bookmarked on 13 Feb 2008, by dracmere.

  • 18 Apr 08
  • 17 Apr 08
    • Everyone,



      in the
      back of his mind, wants to be a star,"

      Hurley
      asserts for





      probably



      the

      quadrillionth time, "and we provide the
      audience to make it

      happen.




      "
    • serendipitous innovation
  • 16 Apr 08
  • 12 Apr 08
    • advertisers have been broadcasting themselves for decades and would very much prefer the status quo. The good news is that the status quo isn't long for this world.
  • 19 Mar 08
    • #14

      Fragmentation


      has
      decimated audiences, viewers who do watch are skipping
      commercials,


      advertisers
      are therefore fleeing, the revenue for underwriting new content is


      therefore
      flatlining, program quality is therefore suffering
    • dozens of networks are now making programs available online
  • 13 Mar 08
    • NBC used Yahoo to premiere
      >
      Heroes
      >

      and AOL to offer sneak previews of its
      >
      Twenty Good Years
      >

      and
      >
      Studio 60 on the Sunset Strip
      >


      .
      >
      >
    • a spiraling vortex of ruin.
    • 1 more annotations...
    • his eyes have the vacant look of someone whose body has a one-bar wireless connection to his nervous system.
    • #4
      Lots
      of people can now watch themselves on sort-of TV, which is pretty fun in itself.
      The bonus is that others want to watch them, too
    • The networks say these are measures to promote the broadcast versions of their
      shows. The overwhelming probability is that the opposite is true, which bodes
      poorly for those invested in the status quo. One victim is local affiliates,
      which get a big chunk of their revenue from selling commercial space within
      network programs. The Internet, needless to say, bypasses them.
  • 12 Mar 08
    • . #7
      Fragmentation
      has decimated audiences, viewers who do watch are skipping commercials,

      advertisers are therefore fleeing, the revenue for underwriting new content is
      therefore flatlining, program quality is therefore suffering (Dancing With
      the Stars.
      QED), which will lead to ever more viewer defection, which
      will lead to ever more advertiser defection, and so on.
    • Because, at least until recently, the Internet has lacked both the riveting
      content and ad space inventory to absorb it.
    • Altogether, this stuff constitutes a bottomless reservoir of short-form video
      content for others to siphon off if they choose
    • Until now, advertisers have underwritten mass media to reach mass audiences.
      Indeed, they've paid increasing premiums for the opportunity as audiences have
      shrunk, because even in a fragmented media world, the largest fragment – network
      TV – is the most valuable. But now they realize that they are losing not only
      mass but critical mass.
    • "Broadcast Yourself."
      • kristen peraset

        kristen peraset on 2008-03-12

        This is why Youtube is essential to Myspace (I don't know about Facebook, never use it), because almost everyone has some stupid video of himself doing something illegal on Youtube, linked to his Myspace page. I never wanted to "Broadcast" anything, but that's how I endde up on Youtube doing karaoke, some idiot friend of mine posted it

  • 04 Mar 08
    • Without being overly simplistic or melodramatic, the state of the Old Commercial Broadcasting Model can be summarized like this: a spiraling vortex of ruin.
    • The networks say these are measures to promote the broadcast versions of their shows. The overwhelming probability is that the opposite is true, which bodes poorly for those invested in the status quo. One victim is local affiliates, which get a big chunk of their revenue from selling commercial space within network programs. The Internet, needless to say, bypasses them.
  • 15 Feb 08
    • "#2
      Everyone,
      in the back of his mind, wants to be a star," Hurley asserts for

      probably
      the quadrillionth time, "and we provide the audience to make it happen.
      "
  • 14 Feb 08
    • He insists he can't quite recall, you know, the $1.65 billion moment.
    • Lots of people can now watch themselves on sort-of TV, which is pretty fun in itself. The bonus is that others want to watch them, too.
    • NBC used Yahoo to premiere Heroes and AOL to offer sneak previews of its Twenty Good Years and Studio 60 on the Sunset Strip. And the brand-new CW Network celebrated its debut by posting for free Runaway and Everybody Hates Chris on MSN. Counting cable, dozens of networks are now making programs available online.
    • Fragmentation has decimated audiences, viewers who do watch are skipping commercials,
  • 13 Feb 08
    • Everyone, in the back of his mind, wants to be a star," Hurley asserts for
      probably the quadrillionth time, "and we provide the audience to make it happen.