This link has been bookmarked by 184 people . It was first bookmarked on 29 Apr 2006, by Nbr.
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Janice KhooAnderson Long Tail
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Abby Someonearticolo originale da cui è partita l'idea del libro
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Andrew StewartHow social media brings us closer to resources we might never have found...
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An average record store needs to sell at least two copies of a CD per year to make it worth carrying; that's the rent for a half inch of shelf space
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An average record store needs to sell at least two copies of a CD per year to make it worth carrying
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Tower Records
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If the 20th- century entertainment industry was about hits, the 21st will be equally about misses.
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poor supply-and-demand matching - a market response to inefficient distribution.
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José MotaIssue 12.10 - October 2004
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infinite shelf space with real-time information about buying trends and public
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emerging digital entertainment economy is going to be radically different from
today's mass market - 7 more annotations...
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Madeline BrownstoneThis is an old article that is now out in book, or rather in a second updated version of the book....this is a "must read" article for ITGS students.
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Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.
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F. R.Article by Chris Andersen about the "Long Tail", Oct 2004
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Bryan LabuttaChris Anderson's 2004 article in Wired that introduced the concept of "The Long Tail."
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This is not just a virtue of online booksellers; it is an example of an entirely new economic model for the media and entertainment industries, one that is just beginning to show its power. Unlimited selection is revealing truths about what consumers want and how they want to get it in service after service, from DVDs at Netflix to music videos on Yahoo! Launch to songs in the iTunes Music Store and Rhapsody. People are going deep into the catalog, down the long, long list of available titles, far past what's available at Blockbuster Video, Tower Records, and Barnes & Noble. And the more they find, the more they like.
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they discover their taste is not as mainstream as they thought
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Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching - a market response to inefficient distribution
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If the 20th- century entertainment industry was about hits, the 21st will be equally about misses.
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hannah sForget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.
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effect of conformity and word of mouth.
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entertainment economy is going to be radically different from today's mass market. I
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This is not just a virtue of online booksellers; it is an example of an entirely new economic model for the media and entertainment industries, one that is just beginning to show its power.
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People are going deep into the catalog, down the long, long list of available titles, far past what's available at Blockbuster Video, Tower Records, and Barnes & Noble. And the more they find, the more they like.
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If the 20th- century entertainment industry was about hits, the 21st will be equally about misses.
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Pat SineThis is the article that preceded and summarized the book published in 2006 by Chris Anderson.
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R GrassbergerUnlimited selection is revealing truths about what consumers want and how they want to get it in service after service, from DVDs at Netflix to music videos on Yahoo! Launch to songs in the iTunes Music Store and Rhapsody. People are going deep into the c
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Will BoltonThe cultural benefit of all of this is much more diversity, reversing the blanding effects of a century of distribution scarcity and ending the tyranny of the hit.
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As they wander further from the beaten path, they discover their taste is not as mainstream as they thought (or as they had been led to believe by marketing, a lack of alternatives, and a hit-driven culture).
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sociologists will tell you that hits are hardwired into human psychology, the combinatorial effect of conformity and word of mouth.
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The Long Tail
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Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.
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The radio spectrum can carry only so many stations, and a coaxial cable so many TV channels. And, of course, there are only 24 hours a day of programming. The curse of broadcast technologies is that they are profligate users of limited resources.
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Wesley FryerRequired reading! The "long tail" is critical to understand in our networked economy
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edtechtalkformative economic model
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Jennifer Maddrellformative economic model
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Raymond CalvertCharles Anderson
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What happened? In short, Amazon.com recommendations. The online bookseller's
software noted patterns in buying behavior and suggested that readers who liked
Into Thin Air would also like Touching the Void.
People took the suggestion, agreed wholeheartedly, wrote rhapsodic reviews. More
sales, more algorithm-fueled recommendations, and the positive feedback loop
kicked in.
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s they wander further from the beaten path, they discover their taste is not as mainstream as they thought (or as they had been led to believe by marketing, a lack of alternatives, and a hit-driven culture).
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For too long we've been suffering the tyranny of lowest-common-denominator fare, subjected to brain-dead summer blockbusters and manufactured pop.
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The Long Tail
Forget
squeezing millions from a few megahits at the top of the charts. The
future of entertainment is in the millions of niche markets at the
shallow end of the bitstream.
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dave cormierformative economic model
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