This link has been bookmarked by 174 people . It was first bookmarked on 29 Apr 2006, by Nbr.
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17 Oct 09
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08 Jul 09
Andrew StewartHow social media brings us closer to resources we might never have found...
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An average record store needs to sell at least two copies of a CD per year to make it worth carrying; that's the rent for a half inch of shelf space
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An average record store needs to sell at least two copies of a CD per year to make it worth carrying
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09 Mar 09
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Tower Records
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07 Feb 09
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If the 20th- century entertainment industry was about hits, the 21st will be equally about misses.
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poor supply-and-demand matching - a market response to inefficient distribution.
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retailers will carry only content that can generate sufficient demand to earn its keep
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an audience too thinly spread is the same as no audience at all.
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26 Jan 09
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25 Dec 08
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16 Dec 08
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17 Nov 08
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infinite shelf space with real-time information about buying trends and public
opinion -
emerging digital entertainment economy is going to be radically different from
today's mass market - 7 more annotations...
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physical world
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two dramatic limitations
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local audiences
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retailers will carry only content that can generate sufficient demand to earn
its keep -
In the tyranny of physical space, an audience too thinly spread is the same as
no audience at all -
physics
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having to aggregate large audiences in one geographic area
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15 Nov 08
Madeline BrownstoneThis is an old article that is now out in book, or rather in a second updated version of the book....this is a "must read" article for ITGS students.
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14 Nov 08
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17 Oct 08
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11 Oct 08
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10 Aug 08
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Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.
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04 Aug 08
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25 Jul 08
Bryan LabuttaChris Anderson's 2004 article in Wired that introduced the concept of "The Long Tail."
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03 Jul 08
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This is not just a virtue of online booksellers; it is an example of an entirely new economic model for the media and entertainment industries, one that is just beginning to show its power. Unlimited selection is revealing truths about what consumers want and how they want to get it in service after service, from DVDs at Netflix to music videos on Yahoo! Launch to songs in the iTunes Music Store and Rhapsody. People are going deep into the catalog, down the long, long list of available titles, far past what's available at Blockbuster Video, Tower Records, and Barnes & Noble. And the more they find, the more they like.
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they discover their taste is not as mainstream as they thought
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For too long we've been suffering the tyranny of lowest-common-denominator fare, subjected to brain-dead summer blockbusters and manufactured pop. Why? Economics. Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching - a market response to inefficient distribution.
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The main problem, if that's the word, is that we live in the physical world and, until recently, most of our entertainment media did, too.
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The first is the need to find local audiences. An average movie theater will not show a film unless it can attract at least 1,500 people over a two-week run; that's essentially the rent for a screen. An average record store needs to sell at least two copies of a CD per year to make it worth carrying; that's the rent for a half inch of shelf space. And so on for DVD rental shops, videogame stores, booksellers, and newsstands.
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In each case, retailers will carry only content that can generate sufficient demand to earn its keep.
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It's not enough for a great documentary to have a potential national audience of half a million; what matters is how many it has in the northern part of Rockville, Maryland, and among the mall shoppers of Walnut Creek, California.
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The other constraint of the physical world is physics itself. The radio spectrum can carry only so many stations, and a coaxial cable so many TV channels. And, of course, there are only 24 hours a day of programming. The curse of broadcast technologies is that they are profligate users of limited resources. The result is yet another instance of having to aggregate large audiences in one geographic area - another high bar, above which only a fraction of potential content rises.
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Hits fill theaters, fly off shelves, and keep listeners and viewers from touching their dials and remotes.
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16 Jun 08
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19 May 08
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16 May 08
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30 Apr 08
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21 Apr 08
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Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching - a market response to inefficient distribution
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If the 20th- century entertainment industry was about hits, the 21st will be equally about misses.
- 3 more annotations...
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The main problem, if that's the word, is that we live in the physical world and, until recently, most of our entertainment media did, too. But that world puts two dramatic limitations on our entertainment.
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The first is the need to find local audiences
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The other constraint of the physical world is physics itself
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15 Apr 08
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31 Mar 08
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effect of conformity and word of mouth.
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entertainment economy is going to be radically different from today's mass market. I
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13 Feb 08
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06 Feb 08
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28 Jan 08
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This is not just a virtue of online booksellers; it is an example of an entirely new economic model for the media and entertainment industries, one that is just beginning to show its power.
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People are going deep into the catalog, down the long, long list of available titles, far past what's available at Blockbuster Video, Tower Records, and Barnes & Noble. And the more they find, the more they like.
- 1 more annotations...
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An analysis of the sales data and trends from these services and others like them shows that the emerging digital entertainment economy is going to be radically different from today's mass market. If the 20th- century entertainment industry was about hits, the 21st will be equally about misses.
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25 Jan 08
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21 Jan 08
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03 Jan 08
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If the 20th- century entertainment industry was about hits, the 21st will be equally about misses.
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03 Dec 07
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30 Nov 07
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03 May 07
Will BoltonThe cultural benefit of all of this is much more diversity, reversing the blanding effects of a century of distribution scarcity and ending the tyranny of the hit.
advertising economics essays ideas itunes marketing media movies music social technology trends
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27 Apr 07
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01 Apr 07
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As they wander further from the beaten path, they discover their taste is not as mainstream as they thought (or as they had been led to believe by marketing, a lack of alternatives, and a hit-driven culture).
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sociologists will tell you that hits are hardwired into human psychology, the combinatorial effect of conformity and word of mouth.
- 2 more annotations...
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In the tyranny of physical space, an audience too thinly spread is the same as no audience at all.
-
For too long we've been suffering the tyranny of lowest-common-denominator fare, subjected to brain-dead summer blockbusters and manufactured pop. Why? Economics. Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching - a market response to inefficient distribution.
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28 Mar 07
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07 Mar 07
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The Long Tail
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Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.
- 1 more annotations...
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What happened? In short, Amazon.com recommendations.
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01 Mar 07
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28 Feb 07
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14 Feb 07
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02 Feb 07
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31 Jan 07
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The radio spectrum can carry only so many stations, and a coaxial cable so many TV channels. And, of course, there are only 24 hours a day of programming. The curse of broadcast technologies is that they are profligate users of limited resources.
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18 Jan 07
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06 Jan 07
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04 Jan 07
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30 Dec 06
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27 Oct 06
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24 Oct 06
Wesley FryerRequired reading! The "long tail" is critical to understand in our networked economy
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22 Oct 06
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09 Oct 06
Raymond CalvertCharles Anderson
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What happened? In short, Amazon.com recommendations. The online bookseller's
software noted patterns in buying behavior and suggested that readers who liked
Into Thin Air would also like Touching the Void.
People took the suggestion, agreed wholeheartedly, wrote rhapsodic reviews. More
sales, more algorithm-fueled recommendations, and the positive feedback loop
kicked in.
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05 Oct 06
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04 Oct 06
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24 Sep 06
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s they wander further from the beaten path, they discover their taste is not as mainstream as they thought (or as they had been led to believe by marketing, a lack of alternatives, and a hit-driven culture).
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For too long we've been suffering the tyranny of lowest-common-denominator fare, subjected to brain-dead summer blockbusters and manufactured pop.
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19 Sep 06
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14 Sep 06
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08 Sep 06
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The Long Tail
Forget
squeezing millions from a few megahits at the top of the charts. The
future of entertainment is in the millions of niche markets at the
shallow end of the bitstream.
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05 Sep 06
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03 Sep 06
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22 Aug 06
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18 Aug 06
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11 Aug 06
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05 Aug 06
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