This link has been bookmarked by 61 people . It was first bookmarked on 19 Mar 2008, by someone privately.
-
14 Nov 13
-
07 Jun 12
-
08 Oct 11
-
No other company has proven as adept at giving customers what they want before they know they want it. Undoubtedly, this is due to Jobs' unique creative vision. But it's also a function of his management practices. By exerting unrelenting control over his employees, his image, and even his customers, Jobs exerts unrelenting control over his products and how they're used. And in a consumer-focused tech industry, the products are what matter.
-
-
20 Feb 11
-
19 Feb 11
-
17 May 10
Christopher Burd"I wish they hadn't sued me," he says, "but I'm still a fan of their products." --Apple sycophant http://bit.ly/8X2gVo
-
12 Apr 10
Felipe LavínBy exerting unrelenting control over his employees, his image, and even his customers, Jobs exerts unrelenting control over his products and how they're used.
-
02 Dec 09
-
27 Oct 09
-
26 Oct 09
-
21 Oct 09
-
Everybody is familiar with Google's famous catchphrase, "Don't be evil." It has become a shorthand mission statement for Silicon Valley, encompassing a variety of ideals that — proponents say — are good for business and good for the world: Embrace open platforms. Trust decisions to the wisdom of crowds. Treat your employees like gods.
-
Apple operates with a level of secrecy that makes Thomas Pynchon look like Paris Hilton. It locks consumers into a proprietary ecosystem. And as for treating employees like gods? Yeah, Apple doesn't do that either.
-
Likewise, had Apple opened its iTunes-iPod juggernaut to outside developers, the company would have risked turning its uniquely integrated service into a hodgepodge of independent applications — kind of like the rest of the Internet, come to think of it.
-
Secrecy has also served Apple's marketing efforts well, building up feverish anticipation for every announcement. In the weeks before Macworld Expo, Apple's annual trade show, the tech media is filled with predictions about what product Jobs will unveil in his keynote address. Consumer-tech Web sites liveblog the speech as it happens, generating their biggest traffic of the year. And the next day, practically every media outlet covers the announcements. Harvard business professor David Yoffie has said that the introduction of the iPhone resulted in headlines worth $400 million in advertising.
-
Still, Apple's radical opacity has, on the whole, been a rousing success — and it's a tactic that most competitors can't mimic. Intel and Microsoft, for instance, sell their chips and software through partnerships with PC companies; they publish product road maps months in advance so their partners can create the machines to use them. Console makers like Sony and Microsoft work hand in hand with developers so they can announce a full roster of games when their PlayStations and Xboxes launch. But because Apple creates all of the hardware and software in-house, it can keep those products under wraps. Fundamentally the company bears more resemblance to an old-school industrial manufacturer like General Motors than to the typical tech firm.
-
Android, Google's operating system for mobile phones, is designed to work on any participating handset. Last year, Amazon.com began selling DRM-free songs that can be played on any MP3 player. Even Microsoft has begun to embrace the movement toward Web-based applications, software that runs on any platform.
-
Not Apple. Want to hear your iTunes songs on the go? You're locked into playing them on your iPod. Want to run OS X? Buy a Mac. Want to play movies from your iPod on your TV? You've got to buy a special Apple-branded connector ($49). Only one wireless carrier would give Jobs free rein to design software and features for his handset, which is why anyone who wants an iPhone must sign up for service with AT&T.
-
Now Apple is the one vertically integrated company left, a fact that makes Jobs proud. "Apple is the last company in our industry that creates the whole widget," he once told a Macworld crowd.
-
For all the protests, consumers don't seem to mind Apple's walled garden. In fact, they're clamoring to get in. Yes, the iPod hardware and the iTunes software are inextricably linked — that's why they work so well together. And now, PC-based iPod users, impressed with the experience, have started converting to Macs, further investing themselves in the Apple ecosystem.
-
Some Apple competitors have tried to emulate its tactics. Microsoft's MP3 strategy used to be like its mobile strategy — license its software to (almost) all comers. Not any more: The operating system for Microsoft's Zune player is designed uniquely for the device, mimicking the iPod's vertical integration. Amazon's Kindle e-reader provides seamless access to a proprietary selection of downloadable books, much as the iTunes Music Store provides direct access to an Apple-curated storefront. And the Nintendo Wii, the Sony PlayStation 3, and the Xbox360 each offer users access to self-contained online marketplaces for downloading games and special features.
-
Tim O'Reilly, publisher of the O'Reilly Radar blog and an organizer of the Web 2.0 Summit, says that these "three-tiered systems" — that blend hardware, installed software, and proprietary Web applications — represent the future of the Net. As consumers increasingly access the Web using scaled-down appliances like mobile phones and Kindle readers, they will demand applications that are tailored to work with those devices. True, such systems could theoretically be open, with any developer allowed to throw its own applications and services into the mix. But for now, the best three-tier systems are closed. And Apple, O'Reilly says, is the only company that "really understands how to build apps for a three-tiered system."
-
When hardware and software makers were focused on winning business clients, price and interoperability were more important than the user experience. But now that consumers make up the most profitable market segment, usability and design have become priorities. Customers expect a reliable and intuitive experience — just like they do with any other consumer product.
-
-
11 Aug 09
-
15 Oct 08
-
17 Jun 08
-
17 May 08
m cassimatisvia prvs-RdWrWb:MarketingHasToChange: bcs GenY media savvy & conscs being marketed to, successf brands will open dialog, essntly more transparent /=link y CliveThompsonWiredarticle/ Save one notable exceptn, apprntly /=link here/
-
30 Apr 08
-
15 Apr 08
-
06 Apr 08
-
05 Apr 08
-
28 Mar 08
-
26 Mar 08
-
By exerting unrelenting control over his employees, his image, and even his customers, Jobs exerts unrelenting control over his products and how they're used. And in a consumer-focused tech industry, the products are what matter.
-
-
25 Mar 08
-
At most companies, the red-faced, tyrannical boss is an outdated archetype, a caricature from the life of Dagwood. Not at Apple. Whereas the rest of the tech industry may motivate employees with carrots, Jobs is known as an inveterate stick man. Even the most favored employee could find themselves on the receiving end of a tirade. Insiders have a term for it: the "hero-shithead roller coaster." Says Edward Eigerman, a former Apple engineer, "More than anywhere else I've worked before or since, there's a lot of concern about being fired." But Jobs' employees remain devoted. That's because his autocracy is balanced by his famous charisma — he can make the task of designing a power supply feel like a mission from God. Andy Hertzfeld, lead designer of the original Macintosh OS, says Jobs imbued him and his coworkers with "messianic zeal." And because Jobs' approval is so hard to win, Apple staffers labor tirelessly to please him. "He has the ability to pull the best out of people," says Ratzlaff, who worked closely with Jobs on OS X for 18 months. "I learned a tremendous amount from him." Apple's successes in the years since Jobs' return — iMac, iPod, iPhone — suggest an alternate vision to the worker-is-always-right school of management. In Cupertino, innovation doesn't come from coddling employees and collecting whatever froth rises to the surface; it is the product of an intense, hard-fought process, where people's feelings are irrelevant. Some management theorists are coming around to Apple's way of thinking. "A certain type of forcefulness and perseverance is sometimes helpful when tackling large, intractable problems," says Roderick Kramer, a social psychologist at Stanford who wrote an appreciation of "great intimidators" — including Jobs — for the February 2006 Harvard Business Review. Likewise, Robert Sutton's 2007 book, The No Asshole Rule, spoke out against workplace tyrants but made an exception for Jobs
-
At most companies, the red-faced, tyrannical boss is an outdated archetype, a caricature from the life of Dagwood. Not at Apple. Whereas the rest of the tech industry may motivate employees with carrots, Jobs is known as an inveterate stick man. Even the most favored employee could find themselves on the receiving end of a tirade. Insiders have a term for it: the "hero-shithead roller coaster." Says Edward Eigerman, a former Apple engineer, "More than anywhere else I've worked before or since, there's a lot of concern about being fired." But Jobs' employees remain devoted. That's because his autocracy is balanced by his famous charisma — he can make the task of designing a power supply feel like a mission from God. Andy Hertzfeld, lead designer of the original Macintosh OS, says Jobs imbued him and his coworkers with "messianic zeal." And because Jobs' approval is so hard to win, Apple staffers labor tirelessly to please him. "He has the ability to pull the best out of people," says Ratzlaff, who worked closely with Jobs on OS X for 18 months. "I learned a tremendous amount from him." Apple's successes in the years since Jobs' return — iMac, iPod, iPhone — suggest an alternate vision to the worker-is-always-right school of management. In Cupertino, innovation doesn't come from coddling employees and collecting whatever froth rises to the surface; it is the product of an intense, hard-fought process, where people's feelings are irrelevant. Some management theorists are coming around to Apple's way of thinking. "A certain type of forcefulness and perseverance is sometimes helpful when tackling large, intractable problems," says Roderick Kramer, a social psychologist at Stanford who wrote an appreciation of "great intimidators" — including Jobs — for the February 2006 Harvard Business Review. Likewise, Robert Sutton's 2007 book, The No Asshole Rule, spoke out against workplace tyrants but made an exception for Jobs: "He insp
-
-
-
24 Mar 08
-
23 Mar 08
-
21 Mar 08
-
Tim O'Reilly, publisher of the O'Reilly Radar blog and an organizer of the Web 2.0 Summit, says that these "three-tiered systems" — that blend hardware, installed software, and proprietary Web applications — represent the future of the Net. As consumers increasingly access the Web using scaled-down appliances like mobile phones and Kindle readers, they will demand applications that are tailored to work with those devices. True, such systems could theoretically be open, with any developer allowed to throw its own applications and services into the mix. But for now, the best three-tier systems are closed. And Apple, O'Reilly says, is the only company that "really understands how to build apps for a three-tiered system."
-
-
20 Mar 08
-
Neil ChiApple succeeds by going against Silicon Valley wisdom, ignoring business best practices, bucking the
-
-
It's ironic, then, that one of the Valley's most successful companies ignored all of these tenets. Google and Apple may have a friendly relationship — Google CEO Eric Schmidt sits on Apple's board, after all — but by Google's definition, Apple is irredeemably evil, behaving more like an old-fashioned industrial titan than a different-thinking business of the future. Apple operates with a level of secrecy that makes Thomas Pynchon look like Paris Hilton. It locks consumers into a proprietary ecosystem. And as for treating employees like gods? Yeah, Apple doesn't do that either.
-
-
19 Mar 08
-
Ernst Phaffinteresting from a strategy point of view
apple article business culture economics technology strategy
-
-
One Infinite Loop, Apple's street address, is a programming in-joke — it refers to a routine that never ends. But it is also an apt description of the travails of parking at the Cupertino, California, campus. Like most things in Silicon Valley, Apple's lots are egalitarian; there are no reserved spots for managers or higher-ups. Even if you're a Porsche-driving senior executive, if you arrive after 10 am, you should be prepared to circle the lot endlessly, hunting for a space.
-
Page Comments
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.