Interesting discussion going on about whether PR agencies should blog over at Brian Solis' PR 2.0 Blog. Part of the post applies to all businesses:
"First and foremost, not everyone needs to, or should blog. Some people just don't have anything interesting to say and that's OK. Not everyone needs to write a book, skydive, or sing karaoke either.
Yes, so openness and transparency are "the new black." But don't take it at face value. Think about it first."
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.