MediaBuyerPlanner reports that Girls Learn to Ride, a site for young women interested in snowboarding and other extreme sports, uses social media sites to build their email list.
The site currently has 10,000 names in its email database, but has a combined 50,000 friends in social networks such as Facebook, MySpace and Sponsorhouse. It sends out daily bulletins to its social networking "friends," encouraging them to sign up for the email list.
The company's largest growth has come from the social networks. Interestingly, emails to the social networks result in the highest conversion rates, as well.
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