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On-Site SEO: are the things that you can do on your site, such as: HTML markups, target keywords, internal linking, site structure, etc.
Off-Site SEO: are the things that you have much less control of, such as: how many backlinks you get and how people link to your site.
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Your homepage should include (at minimum) target keywords and links to important pages.
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2. Non-spiderable Flash Menus
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3. Image and Flash Content
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Because Ajax content is loaded dynamically, so it is not spiderable or indexable by search engines.
Another disadvantage of Ajax — since the address URL doesn’t reload, your visitor can not send the current page to their friends.
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Constantly changing the main root location may cause you to lose backlink counts and ranking
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You probably see this a lot where people use "Click here" or "Learn more" as the linking text. This is great if you want to be ranked high for "Click Here". But if you want to tell the search engine that your page is important for a topic, than use that topic/keyword in your link anchor text. It’s much more descriptive (and relevant) to say “learn more about {keyword topic}”
Warning: Don’t use the EXACT same anchor text everywhere on your website. This can sometimes be seen as search engine spam too.
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Every page on your site should have a unique
<title>tag with the target keywords in it. -
In search engine result pages, your title tag is used as the link heading. You have about 65 characters (including
spaces) to get your message across or risk it getting cutoff. -
Keyword stuffing in the Title Tag is looked at as search engine spam (not good). But it might be smart to repeat the same word in different ways:
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Search engines can’t see images so your
altattribute is a factor in illustrating what your page is relevant for. -
Properly describing your images can help your ranking in the image search results.
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The URL is also an important spot where your keywords should appear.
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- the Title Tag
- the Page URL (friendly URL)
- the Main Heading (H1 or H2)
- the first paragraph of content.
- at least 3 times in the body content (more or less depending on amount of content and if and only if it makes sense).
make sure your keywords are included in the crucial areas:
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Warning: Do not over fill your page with the same keywords or you might be penalized by search engines for keyword stuffing.
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So use other keywords and topics that make sense to your audience, the search engine measures keyword relations to determine relevancy too.
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There should be a page (like a sitemap or
blog archives) that links to all the pages on your site. -
You can promote the more important pages by inserting text links within body content. Make sure you use relevant linking text and avoid using "click here" (as mentioned earlier).
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You should always search for and fix the broken links on your site
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To search engines, a www and a non-www URL are considered two different URLs. You should always keep your domain and URL structure consistent. If you start promoting your site without the "www", stick with it.
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Another reason — it could be the keywords that you’re trying to target are very competitive. Try altering the keywords on the page and you may have different results.
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the search engine’s job is to find the most relevant results to the query by matching the search query to the information in its index.
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The higher your page ranks for these factors (yes some factors are more important than others) than the higher your page will get displayed in the search engine result pages
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On-Site SEO: are the things that you can do on your site, such as: HTML markups, target keywords, internal linking, site structure, etc.
Off-Site SEO: are the things that you have much less control of, such as: how many backlinks you get and how people link to your site.
-
Your homepage should include (at minimum) target keywords and links to important pages.
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use that topic/keyword in your link anchor text
-
unique
<title>tag with the target keywords in it -
If you really want to include the site name in the title tag, it
should be at the end: Post Title | Site Name. -
You should always describe your image in the
altattribute. -
- the Title Tag
- the Page URL (friendly URL)
- the Main Heading (H1 or H2)
- the first paragraph of content.
- at least 3 times in the body content (more or less depending on amount of content and if and only if it makes sense).
You want to make sure your keywords are included in the crucial areas:
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There should be a page (like a sitemap or
blog archives) that links to all the pages on your site. -
You can use the Google Webmaster Tool to find broken links and your 404 Not Found errors.
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giu vicenteAccording to a poll I conducted, just over 1 out of 10 people don’t think SEO (Search Engine Optimization) is mandatory as a designer; and what really surprised me is about 24% don’t even know what SEO is!
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Paul Gaileyseo basics for web design beginners guide
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Richard Kendall"an SEO guide for designers who want to learn about making it easier for websites or blogs to be found by search engines. I’ll provide some basic tips that you should be practicing to optimize your site for search engines."
advice article seo webdesign tips reference guide webmaster resource howto manual standards semantic searchengines optimisation markup Marketing bestpractices analytics
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10 Jun 08
Page Comments
perfect SEO guide for you
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