This link has been bookmarked by 19 people . It was first bookmarked on 31 Dec 2008, by Cosmin Ghiu.
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manu deaIt has happened to everyone. You spend countless hours producing a beautiful, pixel-perfect comp only to have it rejected by the client because it isn’t what they were envisioning in their mind’s eye. It’s the dreaded “I’ll know it when I see it” curse.
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Zohar Manor-AbelAs designers, we often think we have all the answers. It is our job to know what looks good and we take that responsibility seriously! But even if you are talented and your work is top-notch its easy to misread client expectations. Words fail miserably when trying to translate design concepts. What one person calls “edgy” another might see as chaotic.
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